The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The growing popularity of protein-based diets is likely to spur innovation in protein bar manufacturing, propelling the market during the forecast period.

The global protein bar market is expected to grow from $3.93 billion in 2022 to $4.22 billion in 2023 at a compound annual growth rate (CAGR) of 7.31%. The global protein bar market size is expected to reach $5.53 billion in 2027 at a CAGR of 7.04%.

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 Global Protein Bar Market Segments Include:

• By Source: Plant-Based, Animal-Based
• By Product: Gluten-Free Protein Bars, Vegetarian Protein Bars, Sports Nutrition Bars, Other Products
• By Protein Content: Low Protein Content, Medium Protein Content, High Protein Content
• By End-User: Adult Male, Adult Female, Other End-User
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global protein bar market in 2021.

Major Market Players in the protein bar market include General Mills Inc., The Simply Good Foods Company, Caveman Foods LLC, Kellogg Co., Glanbia PLC, Mars Incorporated, Mondelez International, Premier Nutrition Company LLC.

Product innovation is a crucial trend that is gaining traction in the protein bar market. To increase their market position, major firms in the protein bar industry are focusing on introducing unique products. For example, in June 2022, Kellogg Company, a US-based manufacturer and marketer of protein bars, breakfast cereals, cookies, and other items, debuted Protein Snack Bars under the Special K brand. The Special K Protein Snack Bars are robust, flavorful, and full, with 90 calories and a rapid injection of protein on the go without sacrificing flavour. They have six grammes of protein and come in two delectable flavours: sweet Berry Vanilla and rich chocolaty Brownie Sundae.

The Protein Bar Global Market Report 2023  provides a protein bar market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The protein bar market forecast analyzes protein bar market size, protein bar market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Protein bars are nutritious snacks made from plant-based or milk-derived proteins like hemp, whey, pea, or rice protein. Protein bars provide a carbohydrate-to-protein ratio of 2:1 for energy and recovery. Protein bars provide rapid energy, which is required after a strenuous activity.

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