The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

Increased tablet and smartphone usage is likely to spur innovation in digital ad spending manufacturing, propelling the market during the forecast period.

The global digital ad spending market is expected to grow from $0.53 trillion in 2022 to $0.6 trillion in 2023 at a compound annual growth rate (CAGR) of 12%. The global digital Ad spending market size is expected to reach $0.93 trillion in 2027 at a CAGR of 11.7%.

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Global Digital Ad Spending Market Segments Include:

• By Add Format: Display Ads, Social Media, Native Advertising, Search Ads, Video Ads, Other Add Format
• By Platform: Mobile, Laptop, Desktop
• By End User: Retail, Health care, Automotive, Media And Entertainment, Education, Transport And Tourism, IT And Telecom
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global digital ad spending market in 2021.

Major Market Players in the digital ad spending market include Microsoft corporation, Google LLC, Meta Platforms Inc., Hulu LLC, Ignite Visibility LLC, L7 Creative, Alibaba Group Holdings Limited, Amazon Web Services Inc, Baidu Inc.

The primary trend gaining traction in the digital ad expenditure market is technological advancement. To maintain their market position, major industry players are implementing new technologies such as artificial intelligence, augmented reality (AR), virtual reality (VR), machine learning, and blockchain technology. Verizon Media, a US-based technology business that delivers technology, communications, information, and entertainment goods and services, for example, announced the Next-Gen Solutions package in January 2023, which provides appropriate ad experiences independent of cookies or mobile app IDs. It powers machine-learning algorithms that connect marketers with relevant audiences without the need for user-level profiles or browser storage by using content and real-time data signals such as weather, location, and device kinds. Additionally, Verizon Media’s Next-Gen Buying function employs machine-learning algorithms to assist advertisers in connecting with appropriate audiences without the use of cookies, mobile app IDs, browser storage, or the creation of user-level profiles.

The Digital Ad Spending Global Market Report 2023  provides a digital ad spending market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The digital ad spending market forecast analyzes digital ad spending market size, digital ad spending market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The amount of money spent on digital advertising, which includes any sort of online marketing that employs electronic media channels to advertise a product, service, or company, is referred to as digital ad spending. Paying for clicks, impressions, or other interactions that generate traffic to a website or other digital property is what digital advertising is all about.

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