The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

Rising whisky consumption is likely to stimulate innovation in whisky production, propelling the market during the forecast period.

The global whisky market is expected to grow from $60.40 billion in 2022 to $3.10 billion in 2023 at a compound annual growth rate (CAGR) of 4.5%. The global whisky market size is expected to reach $73.30 billion in 2027 at a CAGR of 3.8%.

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Global Whisky Market Segments Include:

• By Type: Alcoholic Whisky, Non- Alcoholic Whisky
• By Flavour: Unflavored, Flavored
• By Sales Channel: B2B (business-to-business), B2C (business-to-consumer)
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global whisky market in 2021.

Major Market Players in the whisky market include Diageo plc., Bacardi Limited, William Grant & Sons, The Edrington Group, Beam Suntory Inc., Brown–Forman Corporation, Whyte & Mackay, Inver House, LVMH Moët Hennessy Louis Vuitton.

Product innovation is a crucial trend that is gaining traction in the whisky market. To maintain their market position, major players in the whisky industry are producing new innovative goods. Innovation is critical to attracting new whisky drinkers, particularly younger people. For example, Allied Blenders and Distillers Ltd., an India-based alcohol manufacturer, launched two unique whiskies in October 2022: Srishti Premium Whisky and Sterling Reserve B7 Whisky Cola Mix. Srishti Premium Whisky is a unique blend of rare scotch malts and quality Indian grain spirits, with the addition of curcumin. The award-winning Sterling Reserve B7 Whisky Cola Mix is a whisky blend combined with cola to offer a zest to any drinking occasion.

The Whisky Global Market Report 2023 provides a whisky market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The whisky market forecast analyzes whisky market size, whisky market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Whisky is a fermented grain mash prepared from malted rye, barley, corn or wheat. This is produced by the processes of processing, malting, fermentation, distillation, and barrel maturation. It is distilled all around the world and often aged in oak barrels before being used as a modern and recreational beverage.

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