The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The rapid rise of e-commerce is likely to promote innovation in the production of retail media networks, boosting the market during the forecast period.

The global retail media networks market is expected to grow from $19.49 billion in 2022 to $20.81 billion in 2023 at a compound annual growth rate (CAGR) of 6.8%. The global retail media networks market size is expected to grow to $27.03 billion in 2027 at a CAGR of 6.7%.

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Global Retail Media Networks Market Segments Include:

• By Type: Search Ads, Display Ads
• By Cloud Deployment: Public Cloud, Private Cloud, Hybrid Cloud
• By Application: Consumer Goods, Catering, Other Applications
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global retail media networks market in 2021.

Major Market Players in the retail media networks market include Walmart Inc., The Kroger Co., Amazon Inc., Target Brands Inc., eBay Inc., Costco Wholesale Corporation, Walgreens Boots Alliance Inc., Tesco Plc., METRO Inc., Home Depot Product Authority LLC.

Product innovation has emerged as a major trend that is gaining traction in the retail media network sector. To maintain their market position, major players in the retail media network market are focusing on developing new and innovative solutions. Criteo S.A., a France-based advertising company, for example, will introduce a self-service retail media platform in May 2020. The new platform will enable retailers to fund vendor marketing programmes with a variety of budgets, including search and national advertising, as well as give brands with a variety of creative and targeting options. Retailers may make money by providing technologies that make it easy for brands and agencies to manage retail media campaigns while maintaining control over the consumer experience. Additionally, merchants and brands using the platform may offer consent-based, personalised marketing.

The Retail Media Networks Global Market Report 2023 provides a retail media networks market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The retail media networks market forecast analyzes retail media networks market size, retail media networks market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Retail media networks are digital platforms that allow companies to buy advertising space on a retailer’s website, applications, and other digital properties, such as in-store displays. Using extensive shopper data, retailers may collaborate with media businesses to develop their brand and better their target audience.

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