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The rising popularity of artificial intelligence (AI) and the internet of things (IoT) is expected to fuel innovation in proactive services manufacturing, propelling the market during the forecast period.

The global proactive services market is expected to grow from $4.35 billion in 2022 to $5.23 billion in 2023 at a compound annual growth rate (CAGR) of 20.3%. The proactive services market size is expected to grow to $10.91 billion in 2027 at a CAGR of 20.2%.

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Global Proactive Services Market Segments Include:

• By Service: Design and Consulting, Managed Services, Technical Support
• By Technology: Big Data Analytics, Artificial Intelligence, Machine Learning
• By Size: Large Enterprise, Small and Medium Enterprise
• By Application: Cloud Management, Customer Experience Management, Data Center Management, End-point Management, Network Management
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global proactive services market in 2021.

Major Market Players in the proactive services market include Microsoft Corporation, Symantec Corporation, Juniper Network Inc., Avaya Inc., DXC Technology, Hewlett Packard Enterprise Company, Huawei Technologies Co. Ltd.

In the proactive services market, increasing collaborations and strategic partnerships are a key trend that is gaining traction. Major market players are focusing on strategic partnerships with other companies and stakeholders in order to expand operations and popularise the value proposition of improving customer and support experience. For example, CSS Corp, a US-based IT services company, entered into a strategic partnership with SupportLogic, a US-based company that offers support experience (SX) platforms that enable companies to proactively understand and act on the voice of the customer, in February 2022. The collaboration aims to assist businesses in proactively improving their customer support experience by preventing escalations, improving backlog management, and lowering customer adoption barriers. Using AI and NLP, the companies will collaborate on several go-to-market programmes in cloud-based support environments. Furthermore, in June 2020, Microsoft, a US-based technology corporation, partnered with Menlo Security, a US-based cyber security firm, to obtain advance vulnerability information via the Microsoft Active Protections Program (MAPP). The programme assists security software providers in gaining early access to vulnerability information, allowing them to protect their customers more quickly.

The Proactive Services Global Market Report 2023  provides a proactive services market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The proactive services market forecast analyzes proactive services market size, proactive services market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Proactive services are used to anticipate customer needs and come up with proactive solutions. These services aid in customer outreach by communicating a potential problem or allowing customers to self-service their issue.

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