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Awareness among people for hygiene and cleanliness are expected to drive innovation in sanitary paper product manufacturing, thus driving the market during the forecast period.

The global sanitary paper product market is expected to grow from $55.89 billion in 2022 to $59.36 billion in 2023 at a compound annual growth rate (CAGR) of 6.2%. The global sanitary paper product market size is expected to grow to $73.56 billion in 2027 at a CAGR of 5.5%.

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Global Sanitary Paper Product Market Segments Include:

• By Type: By Product: Tissues And Handkerchiefs, Table Napkins, Toilet Paper, Towels, Sanitary Napkins And Tampons, Disposable Diapers
• By Application: Residential, Commercial
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, Asia Pacific is the largest region in the global sanitary paper product market in 2021.

Major Market Players in the sanitary paper product market include Procter & Gamble, Kimberly-Clark, Georgia-Pacific, Seventh Generation, Johnson & Johnson, Orchids Paper Products Company, Cascades Tissue Group – North Carolina.

Recycling of paper is expected to be a key trend in sanitary paper product manufacturing. In the paper industry, there is a rise in recycling due to environmental issues like deforestation and an increase of waste. Recycled tissues require 50% less water, 64% less energy and make 74% less air pollution, which not only decreases the cost for the companies but also supports the sustainability of the environment. For instance, in December 2022, Huhtamaki, a Finland-based consumer packaging company, launched ICON® packaging, a cutting-edge, recyclable ice cream packaging solution in the US that is made with 95% renewable biobased material and allows recycling in localities around the country that have paper product recycling programmes. This makes it possible to recycle the ice cream cartons and lids alongside other paper goods like folded carton packaging.

The Sanitary Paper Product Global Market Report 2023 provides a sanitary paper product market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The sanitary paper product market forecast analyzes sanitary paper product market size, sanitary paper product market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Sanitary paper product manufacturing establishments convert the sanitary paper or wadding into sanitary paper products like napkins, toilet paper, paper towels, facial tissues, disposable diapers, sanitary napkins, and tampons. The paper is processed to be soft, thin, pliable, and absorbent paper. While some businesses make their own sanitary paper, others buy it from paper mills.

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