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The requirement for public opinion for making decisions in government and business activities are expected to drive innovation in public opinion and election polling manufacturing, thus driving the market during the forecast period.

The global public opinion and election polling market is expected to grow from $7.94 billion in 2022 to $8.15 billion in 2023 at a compound annual growth rate (CAGR) of 2.6%. The global public opinion and election polling market size is expected to grow to $9 billion in 2027 at a CAGR of 2.5%.

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Global Public Opinion And Election Polling Market Segments Include:

• By Mode: Online Surveys, Paper Surveys, Telephonic Surveys, One-to-One Interviews
• By Survey Type: Product Survey, Website Survey, Focus Group Survey, Conference Feedback Survey, Other Survey Types
• By Application: Public Opinion, Election Polling
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global public opinion and election polling market in 2021.

Major Market Players in the public opinion and election polling market include Rasmussen Reports, Pew Research Centre, Nielsen Company, Ipsos, Eastcoast Research, SurveyMonkey Market Research Solutions.

Innovations and the launch of new techniques through partnerships and collaborations are gaining popularity in the public opinion and election polling market. Major companies operating in the industry and government organizations are introducing new technologies to make surveys and voting more reliable, accessible, and genuine, including variability, and eliminating errors. For instance, in September 2020, Microsoft, is a US-based technology company, launched Video Authenticator, a tool for analyzing videos and still photos in order to generate a manipulation score. It uses a public dataset from Face Forensic++ and tests on the DeepFake Detection Challenge Dataset, which are both leading models for training and testing deep fake detection technology. In future U.S. election, these types of advanced detection technologies could be a useful tool to help discerning users identify deepfakes. In February 2020, the Election Commission of India and IIT-M collaborated to develop a new voting technology to allow electors to vote from distant cities without going to the designated polling stations of their respective electoral districts.

The Public Opinion And Election Polling Global Market Report 2023  provides a public opinion and election polling market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The public opinion and election polling market forecast analyzes public opinion and election polling market size, public opinion and election polling market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Public opinion is the culmination of the individual attitudes or ideas of a sizable portion of the population regarding a given topic or issue. Electoral polling is a method that uses election surveys to gather data based on the opinions of a sample of individuals.

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