The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

The increasing awareness about hygiene in countries across the world are expected to drive innovation in hand towel manufacturing, thus driving the market during the forecast period.

The global hand towel market is expected to grow from $2.94 billion in 2022 to $3.09 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The global hand towel market size is expected to grow to $3.69 billion in 2027 at a CAGR of 4.5%.

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Global Hand Towel Market Segments Include:

• By Product Type: Rolled Paper Towels, Boxed Paper Towels, Multifold Paper Towel
• By Application: Residential, Commercial
• By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Speciality Stores, Online Channels, Other Distribution Channels
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, Asia Pacific is the largest region in the global hand towel market in 2021.

Major Market Players in the hand towel market include Kimberly-Clark, Procter & Gamble, SCA, Hengan, Vinda, Asaleo Care, Sofidel, Georgia-Pacific, WEPA, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades and APP.

The manufacturers of forest-friendly paper towels are gaining traction. Forest-friendly paper towels are those that are manufactured without the cutting down of forests. These papers are made from a mixture of bamboo and sugarcane. For instance, Who Gives A Crap, a paper towel manufacturer, specializing in environmentally friendly, zero waste, safe, and plastic-free household products, manufactures environmentally friendly paper kitchen towels that are made of tree-free products and give value to money. They are super durable 2-ply towels that can clean-up very well.

The Hand Towel Global Market Report 2023 provides a hand towel market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The hand towel market forecast analyzes hand towel market size, hand towel market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Hand towel refers to a rectangular piece of absorbent paper made from tissue paper instead of cloth. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping the hands or face, wiping windows, dusting, and cleaning up spills.

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