The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

Increasing consumer preferences for healthy drinks with low alcohol content are expected to drive innovation in premix cocktails manufacturing, thus driving the market during the forecast period.

The global premix cocktails market is expected to grow from $19.42 billion in 2021 to $20.29 billion in 2022 at a compound annual growth rate (CAGR) of 4.5%. The global premix cocktails market size is expected to grow to $24.2 billion in 2026 at a CAGR of 4.5%.

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Global Premix Cocktails Market Segments Include:

• By Product Type: Rum, Whiskey, Vodka, Wine, Other Product Types
• By Flavour: Fruits, Spiced, Other Flavours
• By Distribution Channel: Hyper/Supermarket, Departmental Stores, Specialty Stores, Online Retailers
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, Asia Pacific is the largest region in the global premix cocktails market in 2021.

Major Market Players in the premix cocktails market include Bacardi & Company Limited, Diageo PLC., Heineken NV, Altia Oyj, Carlsberg A/S, Belvedere SA, Ball Corporation, The Whisky Exchange.

The bars are increasingly preparing premixes of cocktails and are refrigerating them to serve customers on request. The bartenders are mixing the cocktails ahead of the order and are prebatching them, giving them time to interact with the customers and make sure they have the best experience. For instance, Mister Paradise, a bar and restaurant in Manhattan, premixes a cocktail called Café Disco and serves it to its clients when ordered. Moreover, bartenders are increasingly selling their premixes outside of the bar as well.

The Premix Cocktails Global Market Report 2023  provides a premix cocktails market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The premix cocktails market forecast analyzes premix cocktails market size, premix cocktails market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Premix cocktails are drinks made with a base spirit like vodka or whisky combined with a soft drink. They contain a healthy amount of carbonation and are packaged forms of alcoholic beverages for direct consumption. Premixed cocktails are also known as alcopops, flavored alcoholic beverages, ready-to-drink (RTD) alcohol-based beverages, pre-packaged spirits, or premixed beverages.

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