Global Facial Tissues Market Trends
Paper, Plastics, Rubber, Wood And Textile Manufacturing

Global Facial Tissues Market Size, Drivers, Trends, Opportunities And Strategies – Includes Facial Tissues Market Trends

The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032


The rise in the number of bacterial and viral infectious diseases are expected to drive innovation in facial tissues manufacturing, thus driving the market during the forecast period.


The global facial tissues market is expected to grow from $9.99 billion in 2022 to $10.58 billion in 2023 at a compound annual growth rate (CAGR) of 5.9%. The global facial tissues market size is expected to grow to $12.98 billion in 2027 at a CAGR of 5.2%.


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Global Facial Tissues Market Segments Include:

  • By Type: Box Facial Tissue, Pocket Facial Tissues
  • By Applications: At Home, Away From Home
  • By Distribution Channel: Supermarkets And Hypermarkets, Departmental Stores, Convenience Stores, Online Channels, Other Distribution Channels
  • By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, Asia Pacific is the largest region in the global facial tissues market in 2021.

Major Market Players in the facial tissues market include Kimberly-Clark, Procter and Gamble, APP, Hengan, Vinda, C&S PAPER, Metsa Tissue, WEPA, Cascades, and KP Tissue.


Companies in the facial tissue market are increasingly using TAD (Through Air Drying) technology to manufacture facial tissues to have cost benefits. The TAD process used in tissue manufacturing was developed by P&G, Kimberly-Clark, and Scott, the machines are being utilized by some manufacturers such as Procter & Gamble for facial tissue production. In TAD process, the fibre web is dewatered and dried by non-compressive means, thereby avoiding the compaction that occurs during wet-pressing of the web in the conventional process. The use of these non-compressive water-removal technologies results in a product with improved properties such as high bulk, softness, cross direction (CD) stretches and absorbency. Fibre savings are possible for TAD tissue as the weight of the sheet can be reduced due to the higher bulk. Since fibre is usually the highest cost element in a tissue product, reduced fibre cost is the major advantage associated with the use of TAD technology. Leading players in the facial tissue paper market are now focusing on improving their production processes by adopting product extension techniques, novel marketing strategies and also making strong investments in R&D into already established factories by adding innovation to these facilities and boosting sales.


The Facial Tissues Global Market Report 2023  provides a facial tissues market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The facial tissues market forecast analyzes facial tissues market size, facial tissues market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.


The facial tissues refers to tissue papers or wipes or paper handkerchiefs that are thin, soft, absorbent, smooth, and disposable which are used for cleaning the face and reducing the spread of an infection or diseases as like swine flu. They serve as disposable alternatives to handkerchiefs made of cloth.


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