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Growing digital out of home advertising will drive the out of home advertising market in the forecast period, as per The Business Research Company’s out-of-home advertising market opportunities and strategies report.

The out-of-home advertising market is expected to grow at a CAGR of 7.5% and reach $33.53 billion in 2025. The global out-of-home advertising market is expected to reach $41.59 billion in 2030, at a CAGR of 4.4%.

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Major players in the out-of-home advertising market include JCDecaux SA, Clear Channel Outdoor Holdings Inc., Focus Media Holding Ltd., Lamar Advertising Co., OUTFRONT Media Inc.

Advertising agencies are rapidly shifting towards digitalization services. With the emergence of advanced technologies, advertising agencies are focusing on digitizing more OOH spaces that can cater to consumers’ needs. DOOH provides flexibility to add data feeds, relevant messaging, interactive and engaging brand information to audience with high accessibility and effectiveness. DOOH advertisements are widely used in the sports, retail, transportation, and hospitality industries.

The Global Out-Of-Home Advertising Market Is Segmented:
By Type: Billboard, Transport, Street Furniture, Transit, Others

By Platform: Static, Digital

By End-User Industry: Vehicle Industry, Food & Beverage Industry, Commercial And Personal Services, Consumer Goods, Health And Medical Industry, Others

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

TBRC’s Out-Of-Home Advertising Market Report Covers:

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)

The Out-Of-Home Advertising Market Report 2022 – Opportunities And Strategies – Global Forecast To 2030 is one of a series of new reports from The Business Research Company that provides thorough out-of-home advertising market research, analyzes and forecasts out-of-home advertising market size, out-of-home advertising market share, out-of-home advertising market players, out-of-home advertising market trends, out-of-home advertising market segmentation and geographies, leading competitor revenues, profiles and market shares.

TBRC’s out-of-home advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

The out-of-home advertising (OOH) (also referred to as outdoor advertising) market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisements and promotional activities in out of home advertisement settings. Out-of-home advertising includes billboards and signs, digital bulletins, wallscapes, banners and posters.

View Similar Reports From The Business Research Company:

Advertising Agencies Global Market Report 2022

Advertising, Public Relations, And Related Services Global Market Report 2022

Billboard And Outdoor Advertising Global Market Report 2022

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