Opportunities And Strategies Analysis For The Market Research Services Market – Includes Market Research Services Market Size
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The market research services market is expected to benefit from rising focus on customer satisfaction and experience surveys, as per The Business Research Company’s market research services market opportunities and strategies report.
The market research services market is expected to reach $91.3 billion in 2025 at a rate of 4.2%. The global market research services market size is then expected to grow at a CAGR of 4.0% from 2025 and reach $111.3 billion in 2030.
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Major players in the market research services market include Nielsen Holdings Inc., IQVIA Holdings Inc. Gartner, Kantar Group, Ipsos Group S.A.
Globally, market research companies are adopting agile market research methodology to generate faster actionable data and insights. Agile research is an iterative and adaptive process where small teams work in short cycles by constantly incorporating feedback to deliver solutions to all stakeholders in a transparent manner. It involves cross-functional team members, who with specialization/expertise in a particular function, contribute to a wide range of tasks. Agile market research includes short studies, experiments, and frequent feedback to help customers respond quickly to a changing business environment. It is carried out to align the research with the business objectives of the client and improve communication between internal teams, external (agency) research teams, and online communities, which increases the speed and responsiveness of the research project.
The Global Market Research Services Market Is Segmented:
By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling
By End Use Industry: FMCG, Media, Healthcare & Life Science, Professional Services, Others
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
TBRC’s Market Research Services Market Report Covers:
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)
The Market Research Services Market Report 2022 – Opportunities And Strategies – Global Forecast To 2030 is one of a series of new reports from The Business Research Company that provides thorough market research services market research, analyzes and forecasts market research services market size, market research services market share, market research services market players, market research services market trends, market research services market segmentation and geographies, leading competitor revenues, profiles and market shares.
TBRC’s market research services market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
The market research services market consists of the sales of market research services and related goods by entities (organizations, sole traders, and partnerships) that plan, develop, create, and manage activities for studying and analyzing markets according to the end user’s need. Market research establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market research companies provide data, data analysis and consumer analysis based on the end user’s need through primary and secondary research. The data often contains both qualitative and quantitative information and can be tailored to meet the client’s needs. Market research firms offer both standard products, such as general market reports and market sizing data, as well as customized solutions as part of their offerings.
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