Global Social Media Advertisement Market Outlook, Opportunities And Strategies – Includes Social Media Advertisement Market Size
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The global social media advertisement market is expected to grow from $111.97 billion in 2021 to $130.53 billion in 2022 at a compound annual growth rate (CAGR) of 16.6%. The global social media advertisement market size is expected to grow to $201.36 billion in 2026 at a compound annual growth rate (CAGR) of 11.4%.
Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market.
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The social media advertising market consists of sales of social media advertising by entities (organizations, sole traders, and partnerships) that are promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Social media advertising or marketing includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram to accomplish marketing and branding goals.
Global Social Media Advertisement Market Segments Include:
By Advertisement Type: Microblogging, Photo Sharing, Video Sharing, Others
By Device: Mobile, Personal Computers or Laptops
By End-Use Industry: Healthcare, Automotive, Retail, Telecom, BFSI, Others
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global social media advertisement market in 2021.
The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company enhance its product appearance to attract more users.
TBRC’s Social Media Advertisement Market Report Covers:
Major Market Players: Facebook, Inc., Twitter, Pinterest, Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (Tik Tok), Advance Publications, Inc. (Reddit), and Sina Corp (Sina Weibo).
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)
The Social Media Advertisement Global Market Report 2022 is one of a series of new reports from The Business Research Company that provides social media advertisement market overviews, analyzes and forecasts market size, share, social media advertisement market players, social media advertisement market segments and geographies, leading competitor revenues, profiles and market shares.
TBRC’s social media advertisement market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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