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Major players in the media buying agencies and representative firms market include Publicis Groupe, WPP PLC, Omnicom Group Inc., Dentsu Inc., The Interpublic Group of Companies.

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The media buying agencies and representative firms market is expected to reach from $70.09 billion in 2021 to $105.03 billion in 2026 at a rate of 8.4%. The media buying agencies and representative firms market size is then expected to grow at a CAGR of 9.2% from 2026 and reach $163.00 billion in 2031.

North America was the largest region in the media buying agencies and representative firms market.

The media buying agencies and representative firms market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that purchase advertising time or space from media outlets and resell it to advertising agencies or individual companies directly, and independent representatives that sell media time or space for media owners. Only goods and services traded between entities or sold to end consumers are included.

The media buying agencies and representative firms market growth is supported by technological developments in the market.

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The increasing use of artificial intelligence (AI) is a key trend gaining popularity in the media buying agencies and representative firms market. Artificial intelligence is computer intelligence or intelligence demonstrated by a machine to help perform simple tasks or tasks that couldn’t be performed otherwise. AI has various applications in the advertising sector; it helps in various applications such as providing unique views of existing customer data, which helps enable marketers to run more experiments and to further develop new strategies. Artificial intelligence technology helps to scan videos and images helping marketers provide more relevant ads, increase engagement and brand recall. Furthermore, AI tools and machine learning algorithms help predict the best times, messages, and environments for increasing conversions.

TBRC’s Media Buying Agencies And Representative Firms Market Report Segments:
By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services

By Mode: Offline, Online

By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment

By Geography: North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

The Media Buying Agencies And Representative Firms Market Report 2022 –Opportunities And Strategies – Global Forecast To 2031 is one of a series of new reports from The Business Research Company that provides an overview of the media buying agencies and representative firms market globally and regionally, analyzes and forecasts market size, share, media buying agencies and representative firms market players, media buying agencies and representative firms market segments, leading competitor revenues, profiles and market shares.

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