Learn about the global online microtransaction market through The Business Research Company, which provides information on online microtransaction market size, online microtransaction market drivers and restraints, online microtransaction market players, the COVID-19 impact on the online microtransaction market, and more.

The global online microtransaction market size is expected to grow from $59.49 billion in 2021 to $67.60 billion in 2022 at a compound annual growth rate (CAGR) of 13.6%. The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The online microtransaction market is expected to reach $106.02 billion in 2026 at a CAGR of 11.9%.

The expansion of the gaming industry is to act as a major driver for the development of the online microtransaction market.

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The online microtransaction market consists of sales of in-game virtual goods and its related services. Microtransactions are in-game purchases of virtual items for small amounts of money. These often appear in free-to-play games that do not have any cost for downloading the game and only includes the online cost for virtual goods. Microtransactions are done to unlock specific features or enhance the special abilities, content or character in a game.

Global Online Microtransaction Market Segments Include:

By Type: In-Game Currencies, Random Chance Purchases, In-Game Items, Expiration

By Device: Mobile, Console, PC

By Model: Prepay Model, Post-pay Model, Others

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

The companies adopting new loot box policies in order to adhere to the guidelines of the U.S. game industry trade group, the Entertainment Software Association is a major trend in the online microtransaction market.

TBRC’s online microtransaction market report covers:

Major Market Players: SmileGate (CrossFire), Riot Games, Inc., Nexon Co., Ltd., Wargaming.net, NCSoft, Activision Blizzard Inc., Electronic Arts Inc., Valve Corporation, Tencent Holdings Ltd., NetEase Inc., Microsoft Corp., GungHo Online Entertainment Inc., CyberAgent Inc., The Walt Disney Co., Ubisoft Entertainment, Niantic Inc., and Take-Two Interactive.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)

The Online Microtransaction Global Market Report 2022 –Market Size, Trends, And Global Forecast 2022-2026 is one of a series of new reports from The Business Research Company that provides online microtransaction market overviews, analyzes and forecasts market size, share, online microtransaction market players, online microtransaction market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s online microtransaction market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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