Global Print Advertising Market Outlook, Opportunities And Strategies

December 10, 2021 by The Business Research Company

Learn about the global print advertising market through The Business Research Company, which provides information on print advertising market size, print advertising market drivers and restraints, print advertising market players, the COVID-19 impact on the print advertising market, and more.

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The global print advertising distribution market is expected to grow from $13.2 billion in 2020 to $13.55 billion in 2021 at a compound annual growth rate (CAGR) of 2.7%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $13.58 billion in 2025 at a CAGR of 0.1%.

An increase in consumer base is expected to drive innovation in print advertising, thus driving the market during the forecast period.

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The print advertising distribution market consists of revenue generated from providing services by entities (organizations, sole traders and partnerships) that are involved in the distribution and delivery of advertisement materials such as sample products, circulars, brochures, and coupons among others through door-to-door promotion, placing flyers, and handing the samples in retail stores. Only goods and services traded between entities or sold to end consumers are included.

Global print advertising market segments include:

By Type: Newspapers, Magazines, Posters and Banners, Others (Brochures, Guides, Business Cards, Pamphlets)

By Service: Advertising Material Direct Distribution Services, Circular Direct Distribution Services, Coupon Direct Distribution Services, Directory Telephone, Door-To-Door Distribution Of Advertising Materials, Flyer Direct Distribution Services, Handbill Direct Distribution Services, Sample Direct Distribution Services

By Industry: Retail, Electronics and Telecommunications, Insurance, Finance, Others

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

The launch of augmented reality is gaining popularity in the print advertising distribution market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers.

TBRC’s print advertising market report covers:

Major Market Players: Canon Solutions America, DGI USA, Gannett Company Inc., Valassis, R.R. Donnelley, Axel Springer, Pearson PLC, Sensory Interactive, Valassis, Soft signage, News Corp, Bertelsmann Printing Group, Transcontinental Inc.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)

The Print Advertising Global Market Report 2021: COVID-19 Impact and Recovery to 2030 is one of a series of new reports from The Business Research Company that provides print advertising market overviews, analyzes and forecasts market size, share, print advertising market players, print advertising market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s print advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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Out-Of-Home Advertising Market

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