Learn about the global advertising, public relations and related services market through The Business Research Company, which provides information on advertising, public relations and related services market size, advertising, public relations and related services market drivers and restraints, advertising, public relations and related services market players, the COVID-19 impact on the advertising, public relations and related services market, and more.

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The global advertising, public relations, and related services market is expected to grow from $691.1 billion in 2020 to $754.3 billion in 2021 at a compound annual growth rate (CAGR) of 9.%.The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $966.2 billion in 2025 at a CAGR of 6%.

Advances in technology is expected to drive targeted advertising making it more accurate than ever before.

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The advertising, public relations and related services market consists of the sales of advertising, public relations and related services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.

Global Advertising, Public Relations And Related Services Market Segments Include:

By Type: Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Other Advertising Services, Public Relations, Direct Mail Advertising

By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment

By Mode: Online, Offline

Subsegments Covered: TV, Digital, Print, OOH (Out-of-Home Advertising), Radio, Billboards, Street Furniture, Transit, Place-Based, Media Buying Agencies, Media Representative Firms

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, Asia Pacific was the largest region in the global advertising, public relations, and related services market, accounting for 33% of the market in 2020.

Advertisement and PR agencies are rapidly shifting towards digital campaigns due to increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and cost comparatively less. Such digital campaigns are targeted towards a growing user base of social media websites, such as Facebook, Twitter, Instagram and Pinterest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track the performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies.

TBRC’s advertising, public relations and related services market report covers:

Major Market Players: WPP PLC, Omnicom Group, Publicis Groupe SA, Dentsu Inc, Interpublic Group of Companies Inc.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)

The Advertising, Public Relations And Related Services Market Global Market Report 2021: COVID-19 Impact and Recovery to 2030 is one of a series of new reports from The Business Research Company that provides advertising, public relations and related services market overviews, analyses and forecasts market size, share, advertising, public relations and related services market players, advertising, public relations and related services market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s advertising, public relations and related services market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

Here Is A List Of Similar Reports From The Business Research Company:

Billboard And Outdoor Advertising Global Market Report 2021

Digital Advertising Global Market Report 2021

Print Advertising Distribution Global Market Report 2021

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