Global Market Research Services Market Report 2021 – Opportunities And Strategies, Market Forecast And Trends
The Global Market Research Services Market Report by The Business Research Company covers Market Research Services market drivers and restraints, Market Research Services market size, major players, and the impact of COVID-19 on the Market Research Services market.
The market research services market consists of the sales of market research services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage activities for studying and analyzing markets according to the end user’s need. Market research establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market research companies provide data, data analysis and consumer analysis based on the end user’s need through primary and secondary research. The data often contains both qualitative and quantitative information, and can be tailored to meet the client’s need. Market research firms offer both standard products and customized solutions as part of their offerings.
The global market research services market is then expected to recover from COVID-19 crisis and grow from $73.94 billion in 2020 to $82.87 billion in 2023 at a rate of 4.1%.
The market research services market is expected to benefit from rising focus on customer satisfaction and experience surveys. The rise of competition among companies is forcing them to find new ways to retain their customers and attract new ones. To accomplish this goal, many companies are looking for continuous feedback from customers to deliver high quality goods or services. For example, according to Gartner, going forward, 89% of businesses will compete on customer experience. The increasing focus on customer satisfaction of goods and services provided by companies is expected to drive the growth of the market research services market during 2019-2023.
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Some market research services market trends include increasingly replacing traditional lengthy surveys with micro surveys to garner quick, real-time insights from respondents. Micro survey companies also enable their end-users to quickly interpret and generate trends and patterns. Moreover, market research companies are increasingly using advanced research technologies such as eye-tracking technology to generate consumer insights.
Global Market Research Services market segments include:
1) By Type: Marketing Research and Analysis services, Public Opinion And Election Polling
2) By End Use Industry: FMCG, Media, Professional Services, Healthcare, Others
3) By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
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The Market Research Services Opportunities And Strategies: Forecast To 2023 is one of a series of new reports from The Business Research Company that provides market research services market overviews, analyzes and forecasts market size, share, market research services market players, market research services market segments and geographies, market’s leading competitors’ revenues, profiles and market shares.
The market research services identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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Read Market Research Services Opportunities And Strategies: Forecast To 2023 from The Business Research Company for information on the following:
Data Segmentations: Market Size, Global, By Region And By Country; Historic And Forecast Size, And Growth Rates For The World, 7 Regions And 12 Countries
Market Players Covered: Nielsen Holdings plc, Kantar Group, IQVIA Holdings Inc., Ipsos Group S.A., GfK SE
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
Other Information And Analyses: SWOT analysis, customer information, market product/service analysis – product examples, trends and opportunities, drivers and restraints, key mergers and acquisitions, suggested trend based strategies, impact of COVID-19 on the market, future outlook and potential analysis, key metrics covered: number of enterprises, number of employees, global market in 2021 – countries offering most new opportunities, conclusions and recommendations by expert analysts.
Sourcing and Referencing: Data and analysis throughout the report are sourced using end notes.
Strategies For Participants In The Market Research Services Industry: The report explains a number of strategies for companies in the market, based on industry trends and company analysis.
Opportunities For Companies In The Market Research Services Sector: The report reveals where the global industry will put on most $ sales up to 2023.
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