The Global Public Relations Market Report by The Business Research Company covers public relations market drivers and restraints, public relations market size, major players, and the impact of COVID-19 on the public relations market.
The public relations (PR) market consists of sales of public relations and related services. Public relations services’ companies manage, design, and implement communication between an organization and its customers. Activities of PR firms aim to promote the image of their clients and encourages favorable relations between the client and its stakeholders, such as consumers, government, the general public, employees, and investors.
The rising need to gain a competitive advantage is driving the public relations market. Public relations can unite all functions with a single vision as per the mission of the organization.
The global public relations market is expected to grow from $88.13 billion in 2020 to $97.13 billion in 2021 at a compound annual growth rate (CAGR) of 10.2%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $129.35 billion in 2025 at a CAGR of 7.4%.
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Some public relations market trends include PR companies increasingly investing in programmatic PR in the digital medium. Programmatic PR refers to the automation of advertising. The increasing volume of global digital communications led to hand over the manual tasks to artificial intelligence. Programmatic PR increases transparency and control and is more efficient as it has better targeting capabilities for audiences. The area of reach is also greater in programmatic PR.
Global public relations market segments include:
1) By Medium: Events, Social Media, Influencer Marketing, Company Websites, TV, Print, Others.
2) By End User: Consumer Goods And Retail, BFSI, Government And Public Sector, Telecom, IT, Healthcare, Media, Entertainment.
3) By Type: Private PR Firms, Public PR Firms.
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
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The Public Relations Global Market Report 2021: COVID 19 Impact and Recovery to 2030 is one of a series of new reports from The Business Research Company that provides public relations market overviews, analyzes and forecasts market size, share, public relations market players, public relations market segments and geographies, market’s leading competitors’ revenues, profiles and market shares.
The public relations market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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Read Public Relations Global Market Report 2021: COVID 19 Impact and Recovery to 2030 from The Business Research Company for information on the following:
Data Segmentations: Market Size, Global, By Region And By Country, Historic And Forecast Size, And Growth Rates For The World, 7 Regions And 12 Countries.
Market Players Covered: IPG, Publicis, Omnicom, WPP, Prezly, Business Wire, Havas PR, MWWPR, Mikhailov & Partners, DJE, APCO Worldwide, Coyne PR, Bell Pottinger, Dentsu, FTI Consulting, Hopscotch Group, Huntsworth, Kreab, Outbrain, Google, Salesforce, Meltwater, Cision AB, AirPR software, IrisPR software, Isentia, Onalytica, IPR software, TrendKite, Agility.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
Other Information And Analyses: SWOT analysis, customer information, market product/service analysis – product examples, trends and opportunities, drivers and restraints, key mergers and acquisitions, suggested trend based strategies, impact of COVID-19 on the market, future outlook and potential analysis, key metrics covered: number of enterprises, number of employees, global market in 2021 – countries offering most new opportunities, conclusions and recommendations by expert analysts.
Sourcing And Referencing: Data and analysis throughout the report are sourced using end notes.
Strategies For Participants In The public relations Industry: The report explains a number of strategies for companies in the market, based on industry trends and company analysis.
Opportunities For Companies In The public relations Sector: The report reveals where the global industry will put on most $ sales up to 2023.
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