The Business Research Company’s Digital Publishing And Content Streaming Global Market Report 2021: COVID-19 Impact And Recovery To 2030

NFL is evaluating strategic options to intensify its position in the media industry. The company has hired Goldman Sachs to explore different options, such as selling minority stakes of its NFL Media businesses including NFL Network, NFL RedZone and its digital platforms. The company intends to make strategic partnerships to strengthen its position in the rapidly evolving media space. The traditional broadcast model of the media industry has been disrupted by cord-cutters (viewers cancelling multichannel television subscriptions) and native streamers. Though NFL is one of the few companies that still support the old model, it is also focusing its efforts to expand the spread of its own media assets. This interest is obvious given that the digital publishing and content streaming market is growing significantly, as per the latest report by The Business Research Company.

NFL is looking to enhance offerings of its media assets by making them more dynamic to improve engagement and generate additional value for the clubs. The options that the company is exploring include, but are not limited to, direct-to-consumer opportunities, new and innovative content and formats, and international expansion. NFL has clarified that it doesn’t intend to forego its control of NFL Media but is only looking for a partner or multiple partners to achieve their objectives around the areas listed above. It is challenging to presume who these partners could be but possibilities are strong that they would be outside of the traditional media sphere. It is also interesting to note that tech giants such as Facebook and Amazon are also making efforts separately to move deeper into sports streaming.

As per data on the Global Market Model, the digital publishing and content streaming market size is expected to grow from $79.85 billion in 2020 to $92.42 billion in 2021 at a compound annual growth rate (CAGR) of 15.7%. The year-on-year growth rate has come down compared to that of the previous year (2019-2020). This change in growth trend is mainly due to the companies in the digital publishing and content streaming market stabilizing their output after catering to the demand that grew exponentially during the COVID-19 pandemic in 2020.

North America is the largest region in the global digital publishing and content streaming market, accounting for 44% of the market in 2020. Asia Pacific is the second largest region accounting for 23% of the global market. The content streaming segment was worth $36 billion in 2020, and is expected to reach about $55 billion by 2025.

The increase in the number of devices that are capable of supporting digital media (such as smartphones, tablets, laptops, desktops, and smart TVs) along with increased internet access speed with better networks, coverage, and advanced technologies (3G, 4G / LTE) has provided consumers with an option to access the media content of his/her choice such as information, entertainment or social activity anytime, anywhere. Moreover, the rise in digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee, has shown a tremendous increase in online media consumption. Thus, the increase in the number of mobile devices, internet connectivity, and digital media players or content providers making it easier for consumers to access music and video content, act as key drivers of growth for the content streaming market.

The Digital Publishing And Content Streaming Global Market Report is one of a series of new reports from The Business Research Company that provides digital publishing and content streaming market overviews, analyzes and forecasts digital publishing and content streaming market size, share, digital publishing and content streaming market players, digital publishing and content streaming market segments and geographies, the market’s leading competitors’ revenues, profiles and market shares.

About The Author

Moïn has over a decade of experience in market research, analysis, and consulting. He has worked with some prominent market intelligence firms in India including Progressive Digital Media, Ovum, and GlobalData. At TBRC, he is involved in reporting insights on technology and media sectors, along with market data and trend analysis, and understanding competition dynamics. His project experience includes a market strategy study for an AI-based marketing software for telecom companies. He has worked for several clients including Amazon, Sony, Flytxt, Fujitsu, and several tech companies. He has a bachelor’s degree in Biotechnology and a postgraduate degree in management from IMI Belgium.

About The Global Market Model

The Global Market Model is the world’s most comprehensive database of integrated market information available. The ten-year forecasts in the Global Market Model are updated in real time to reflect the latest market realities, which is a huge advantage over static, report-based platforms.

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