The Global Media Buying Agencies And Representative Firms Market Report by The Business Research Company covers media buying agencies and representative firms market drivers and restraints, media buying agencies and representative firms market size, major players, and the impact of COVID-19 on the media buying agencies and representative firms market.
The media buying agencies and representative firms market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that purchase advertising time or space from media outlets and resell it to advertising agencies or individual companies directly, and independent representatives that sell media time or space for media owners. Only goods and services traded between entities or sold to end consumers are included.
An increasing number of political events, sports events, festivals, and high budget movies is anticipated to contribute to the demand for media buying agencies and representative firms’ market.
The global media buying agencies and representative firms market is expected to grow from $54.78 billion in 2020 to $59.56 billion in 2021 at a compound annual growth rate (CAGR) of 8.7%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $75.16 billion in 2025 at a CAGR of 6%.
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Some media buying agencies and representative firms market trends include media buyers using Artificial Intelligence (AI) for media optimization. AI is changing the way advertising operations are run. Salesforce reports that 60% of marketing leaders believe in AI and feel it would help them run more effective programmatic campaigns. Around 4 out of 10 advertisers use AI for media spend optimization and better audience segmentation. It was also found that companies use their AI capacities for streamlining their sales process and productivity. Salesforce has introduced Salesforce Einstein, which with the help of AI helps media companies to get predictions and recommendations based on their business processes.
Global media buying agencies and representative firms market segments include:
1) By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services.
2) By Mode: Offline, Online.
3) By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment.
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
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The Media Buying Agencies And Representative Firms Global Market Report 2021: COVID 19 Impact and Recovery to 2030 is one of a series of new reports from The Business Research Company that provides media buying agencies and representative firms market overviews, analyzes and forecasts market size, share, media buying agencies and representative firms market players, media buying agencies and representative firms market segments and geographies, market’s leading competitors’ revenues, profiles and market shares.
The media buying agencies and representative firms market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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Read Media Buying Agencies And Representative Firms Global Market Report 2021: COVID 19 Impact and Recovery to 2030 from The Business Research Company for information on the following:
Data Segmentations: Market Size, Global, By Region And By Country, Historic And Forecast Size, And Growth Rates For The World, 7 Regions And 12 Countries.
Market Players Covered: Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, Dentsu, Katz Media Group, Edelman, Ketchum, OMD, Mindshare, Carat, MediaCom, Starcom, Zenith, AKQACatalyst CanadaMetric TheoryDaniel Brian Advertising.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
Other Information And Analyses: SWOT analysis, customer information, market product/service analysis – product examples, trends and opportunities, drivers and restraints, key mergers and acquisitions, suggested trend based strategies, impact of COVID-19 on the market, future outlook and potential analysis, key metrics covered: number of enterprises, number of employees, global market in 2021 – countries offering most new opportunities, conclusions and recommendations by expert analysts.
Sourcing And Referencing: Data and analysis throughout the report are sourced using end notes.
Strategies For Participants In The Media Buying Agencies And Representative Firms Industry: The report explains a number of strategies for companies in the market, based on industry trends and company analysis.
Opportunities For Companies In The Media Buying Agencies And Representative Firms Sector: The report reveals where the global industry will put on most $ sales up to 2023.
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