TBRC’s Digital Publishing And Content Streaming Global Market Report 2021: COVID-19 Impact and Recovery to 2030

Post the WarnerMedia and Discovery merger announcement last week comes another acquisition deal that is bound to influence competition dynamics among content streaming market players. Amazon announces the acquisition of Metro-Goldwyn-Mayer (MGM) Studios, the popular Hollywood studio that has IP for several shows, including the James Bond series. This gives Amazon a massive library of films and television shows to strengthen its portfolio against rival streaming giants such as Netflix and Disney+. This is interesting as the digital publishing and content streaming market has seen significant growth over the last year, according to the latest report by The Business Research Company. To remain competitive and attract live sports enthusiasts and viewers to its platform, Amazon had earlier acquired licenses to stream games, including a long-term (11 years) media rights deal with the National Football League, beginning with the 2022 season.

Amazon has confirmed the purchase of MGM Studios for $8.45 billion and intends to reimagine and redevelop the vast IP catalog of MGM, as indicated by Amazon’s founder in the company’s annual shareholder meeting.[i] This acquisition gives Amazon the rights to the James Bond series, one of the most lucrative franchises that earned around $7 billion in total at the box office, and several other classic films including The Silence of the Lambs, RoboCop, and Moonstruck. The possibility to use this intellectual property and create fresh content based on renowned characters is expected to drive more viewers to Amazon’s content streaming platform.

With this being the first of its kind deal by a big tech company in the US, speculations are rife that this can be the start of further such collaborations by big tech players in Silicon Valley. This deal comes in the backdrop of Amazon’s founder Jeff Bezos’ announcement to step down as the company’s CEO by July 5, the day Amazon was incorporated in 1994.

As per data on the Global Market Model, the digital publishing and content streaming market size  is expected to grow from $79.85 billion in 2020 to $92.42 billion in 2021 at a compound annual growth rate (CAGR) of 15.7%. The year-on-year growth rate has come down compared to that of the previous year (2019-2020). This change in growth trend is mainly due to the companies stabilizing their output after catering to the demand that grew exponentially during the COVID-19 pandemic in 2020. North America has the largest digital publishing and content streaming market share, accounting for 44% of the market in 2020. Asia Pacific is the second largest region in the market, accounting for 23% of the global market. The content streaming segment was worth $36 billion in 2020 and is expected to reach about $55 billion by 2025.

Companies in the video streaming industry are increasingly implementing blockchain technology and AI to have cost benefits. Blockchain technology allows the video streaming providers to store data on thousands of servers globally, which helps reduce costs associated with the content or huge video files stored on servers. For instance, Video Coin, a video streaming providing startup, has plans to invest in implementing blockchain technology to provide video content at reduced prices. Also, companies in the video streaming market are using artificial intelligence to improve their content quality. For instance, streaming services such as Netflix, Amazon Prime, and Spotify make use of machine learning, a subset of artificial intelligence (AI), to improve user experience by tracking the user’s interests and recommending the content based on user interest. AI also improves video quality by reducing video buffering through video compression.

The digital publishing and content streaming market report is segmented by type of service into digital publishing and content streaming, by type of product into subscription and on-demand. The content streaming segment is further broken down by type into on-demand video streaming and live video streaming, by type of platform into smartphones, laptops and desktops, smart TVs, and gaming consoles.

The Digital Publishing And Content Streaming Global Market Report is one of a series of new reports from The Business Research Company that provides digital publishing and content streaming market overviews, analyzes and forecasts digital publishing and content streaming market size, share, digital publishing and content streaming market players, digital publishing and content streaming market segments and geographies, the market’s leading competitors’ revenues, profiles and market shares.

About The Author

Moïn has eight years of experience in research and analysis. He has worked with some prominent market intelligence firms in India including Progressive Digital Media, Ovum, and GlobalData. His job roles involved data and trend analysis, market modelling, and report writing across industries. He has a bachelor’s degree in Biotechnology and a postgraduate degree in management from IMI Belgium. At TBRC, he has worked for clients such as Mitsubishi, Kobe Steel, and Amazon. Some key projects he has been involved in include market analysis for an automotive parts company and a market strategy project for an international NGO.

About The Global Market Model

The Global Market Model is the world’s most comprehensive database of integrated market information available. The ten-year forecasts in the Global Market Model are updated in real time to reflect the latest market realities, which is a huge advantage over static, report-based platforms.

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