The Business Research Company’s global market reports are now updated with the latest market sizing information for the year 2023 and forecasted to 2032

Increased demand for digital advertising is likely to fuel innovation in ad tech manufacturing, propelling the market during the forecast period.

The global ad tech market is expected to grow from $15.95 billion in 2022 to $17.95 billion in 2023 at a compound annual growth rate (CAGR) of 12.5%. The global ad-tech market size is expected to reach $27.42 billion in 2027 at a CAGR of 11.2%.

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Global Ad Tech Market Segments Include:

• By Product Type: Web-based, Cloud-based, On-premise, Other Products
• By Solution: Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
• By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others Advertisings
• By Application: Large Enterprises, Small and Medium-sized Enterprises (SMEs), Other Applications
• By Industry Vertical: Media And Entertainment, BFSI (Banking, Financial Services and Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals
• By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America is the largest region in the global ad tech market in 2021.

Major Market Players in the ad tech market include Google LLC, Meta Platforms Inc (Facebook Inc.), Oracle Corporation, Criteo, Adobe Inc., Amazon.com Inc., The Trade Desk, Alibaba Group Holding Limited., Salesforce Inc., Telaria, Mobvista Co.Ltd.

Technological advancement is a crucial trend that is gaining traction in the ad tech business. Major ad tech companies are focusing on providing novel solutions to increase their market position. For example, in June 2022, Vodafone Idea Limited, an Indian-based mobile network operator firm, will debut Vi Ads, a new ad tech platform that includes artificial intelligence (AI) and machine learning (ML), with the goal of providing advertisers with a programmatic media buying platform. Vi Ads would offer a self-service interface that would give marketers complete control over their campaigns, as well as the ability to engage with subscribers through a variety of channels, including Vi-owned digital media Vi App, Vi Movies, and TV App, as well as traditional channels like SMS and IVR calls. The mix of advanced capabilities and ease of use will appeal to major agencies as well as small and medium-sized organisations.

The AdTech Global Market Report 2023  provides a ad tech market overview for the time series: historic years (2010 – 2021) and ten years forecast (2023 – 2032). The ad tech market forecast analyzes ad tech market size, ad tech market share, leading competitor market positions. The regions covered in the report include Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa and the countries include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Advertising technology, or ad tech, refers to the tools and software that advertisers use to contact audiences, run digital advertising campaigns, and analyse their success. Adtech focuses on creating data-driven marketing approaches that are tailored to the target demographic.

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