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Global Strategy Games Market Overview: Trends Shaping Growth to 2029

November 14, 2025 by The Business Research Company

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What Is The Expected Total Market Size Of The Strategy Games Industry By The Forecast Year 2029?

The strategy games market has experienced significant growth over recent years. It is projected to expand from $16.37 billion in 2024 to $17.86 billion in 2025, achieving a compound annual growth rate (CAGR) of 9.1%. This historical expansion can be attributed to a heightened interest in multiplayer and competitive gaming, an expansion of gaming demographics, an increased focus on cross-platform play, a greater emphasis on multiplayer and esports, and the emergence of streaming and content creation.

The strategy games market is projected for significant expansion in the coming years, reaching $25.37 billion by 2029, exhibiting a compound annual growth rate (CAGR) of 9.2%. This anticipated growth during the forecast period is propelled by factors such as an increasing player base, the expanding popularity of mobile gaming, the rise of board game cafes, the enhanced appeal of cooperative games, and a greater desire for in-person interactions. Key trends expected within this period encompass advancements in artificial intelligence (AI), exploration across different game genres, the utilization of strategy games as educational instruments, the incorporation of real-world themes, and continuous innovation and diversification in game design.

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What Are The Top Growth Drivers Impacting The Strategy Games Market Outlook?

The increasing appeal of eSports is anticipated to propel the growth of the strategy games market moving forward. eSports refers to organized video gaming competitions broadcast to audiences, simulating the atmosphere of a professional sporting event. The rise of eSports is driven by its expanding global viewership, heightened professionalization of teams and players, significant prize pools, and extensive accessibility via streaming platforms. Strategy games enhance eSports by offering complex, skill-based challenges that encourage tactical thinking, teamwork, and prolonged player engagement, making them ideal for competitive tournaments. For instance, according to the Interactive Games and Entertainment Association, an Australia-based trade association, in 2021, 67% of Australians (17 million) played video games, a figure that rose to 81% (21 million) in 2023. Therefore, the increasing popularity of eSports is fueling growth in the strategy games market.

Which Key Segments Fueling The Strategy Games Market?

The strategy games market covered in this report is segmented –

1) By Product: Client Type, Web Game Type

2) By Device Type: Mobile, Personal Computer, Tablets, Other Device Types

3) By Business Model: Free-To-Play (Ad-Supported), Freemium, Subscription-Based

Subsegments:

1) By Client Type: PC Strategy Games, Console Strategy Games, Mobile Strategy Games

2) By Web Game Type: Browser-Based Strategy Games, HTML5-Based Strategy Games, Flash-Based Strategy Games

What Trends Are Expected To Drive The Strategy Games Market?

Major companies operating in the strategy games market are concentrating on developing innovative solutions, such as mobile game sets, to address the growing demand for accessible, on-the-go gaming experiences and to reach a broader audience across various demographics. A mobile game set refers to a compilation of in-game items, assets, or features, including characters, levels, or skins. It enhances gameplay by providing themed content or challenges for players to unlock and enjoy. For instance, in October 2024, CCP Games, an Iceland-based video game company, introduced EVE Galaxy Conquest, a free-to-play 4X strategy game located in the extensive universe of EVE Online. This title features fast-paced 4X gameplay that merges resource management, diplomacy, and combat, allowing players to explore and expand their empires while engaging in strategic battles against other players. Players can select from four powerful empires, assemble unique fleets with distinct commanders, and form alliances or engage in warfare to dominate the galaxy.

Which Major Industry Participants Are Leading The Strategy Games Market Growth?

Major companies operating in the strategy games market are Nintendo Co. Ltd., Activision Blizzard Inc., Blizzard Entertainment Inc., Electronic Arts Inc., Epic Games Inc., Zynga Inc., SEGA Corporation, Nexon Co. Ltd., Square Enix Holdings Co. Ltd., Ubisoft Entertainment SA, Riot Games Inc., Bigben Interactive SA, The Creative Assembly Limited, Paradox Interactive AB, Firaxis Games Inc., Blue Byte GmbH, Stardock Corporation, Frozenbyte Inc., Chucklefish Limited, Slitherine Ltd., Ensemble Studios Inc.

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Which Global Regions Are Influencing The Competitive Landscape Of The Strategy Games Market?

North America was the largest region in the strategy games market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the strategy games market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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