Recreation

Sports Tourism Market to Reach $980.73 Billion by 2029, Growing at a CAGR of 11%

November 14, 2025 by The Business Research Company

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What Is The Global Market Value Of The Sports Tourism Industry In 2025?

The sports tourism market has experienced substantial growth in recent years. Looking ahead, its size is projected to expand from $583.14 billion in 2024 to $645.76 billion in 2025, achieving a compound annual growth rate (CAGR) of 10.7%. This historical expansion can be linked to several factors, including enhancements in transportation infrastructure, the proliferation of sports media, increased globalization, the flourishing sports industry, and the increasing frequency of tournaments.

The sports tourism market is anticipated to experience substantial expansion in the coming years. This market is projected to reach $980.73 billion by 2029, exhibiting a compound annual growth rate (CAGR) of 11.0%. Factors contributing to this growth during the projected period include expanding advertising, a rise in women’s team involvement, an increase in fan zone prevalence, a growing demand for technology, and amplified investments from various organizations. Key trends anticipated for this forecast period encompass the integration of AI into wearable devices like watches and heart rate monitors for player tracking, alongside digital transformation, technological advancements, the Internet of Things (IoT), and the incorporation of AR and VR within the sports sector.

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Which Factors And Drivers Are Influencing The Sports Tourism Market In 2025?

The rising involvement of young athletes is anticipated to drive the expansion of the sports tourism market in the coming years. This surge in younger players’ participation in sports is frequently influenced by increased awareness of health advantages, more accessible sports programs, and enhanced community engagement. Youth participation significantly boosts sports tourism by stimulating demand for juvenile sports events and tournaments, thereby encouraging travel for competitions and training camps. For example, in December 2023, a report published by the Sports and Fitness Industry Association (SFIA), a US-based trade association, revealed that team sports participation in the United States reached 70.8 million in 2022, an increase from 67 million in 2020, demonstrating a growth of 3.6 million participants. The rise in overall team sports participation was particularly evident among the 6-to-12 and 13-to-17 age groups, both of which observed higher participation levels from 2021 to 2022. Consequently, the increasing number of young players is fueling the growth of the sports tourism market.

How Is The Sports Tourism Market Classified Into Different Segments?

The sports tourism market covered in this report is segmented –

1) By Tourism: Active, Passive, Nostalgia

2) By Type: Soccer And Football, Cricket, Basketball, Tennis, Hockey, Other Types

3) By Sports Activity: Adventure Sports Tourism, Individual Sports Tourism, Team Sports Tourism

4) By Booking Channel: Online Booking Platform, Direct Bookings, Travel Agencies, Social Media Platforms, Other Booking Channels

Subsegments:

1) By Active: Sports Participation, Sports Training Camps, Sports Competitions (Amateur)

2) By Passive: Spectator Sports Events, Sports Fan Tourism (Attending Games, Tournaments)

3) By Nostalgia: Historical Sports Events, Sports Heritage Tours, Museums And Hall Of Fame Visits

What Are The Major Trends Driving The Growth Of The Sports Tourism Market?

Leading companies in the sports tourism market are concentrating on developing sophisticated solutions, such as dynamic real-time index scoring, to improve decision-making and enhance event management. This scoring method involves continuously assessing and updating scores or ratings for destinations, events, and facilities using real-time data. The system allows stakeholders to make well-informed decisions and adapt swiftly to changing conditions. As an example, in June 2024, Tempest, a US-based provider of software, websites, and digital marketing solutions, unveiled the Sports Tourism Index 2.0. This updated platform is designed to strengthen the capabilities of destination marketing organizations (DMOs) and sports event rights holders. Significant improvements in the revised platform include enhanced event search functionalities with predictive capabilities, dynamic real-time index scoring, and detailed management tools for facilities and user teams. Additionally, it offers on-demand reporting and advanced matchmaking features to more effectively connect events with suitable facilities.

Who Are The Primary Competitors In The Global Sports Tourism Market?

Major companies operating in the sports tourism market are KNT CT Holdings, IMG Travel, Thomas Cook India Ltd., International Sports Management Inc., Teamlink Travel, Match Hospitality AG, QuintEvents LLC, Sports Tours International Ltd., Sportsnet Corp. Pty Ltd., JTB India Pvt. Ltd., Fanatic Sports Pvt. Ltd., Event Travel Management, Sports Travel and Hospitality Group Ltd., Travel And Sport, Veda Sports Marketing Pvt. Ltd., Victory Sports Tours, BAC Sports Ltd., DTB Sports Management Ltd, Premiership Experience, Global Sports Travel and Tours Pty Ltd., Sports Travel Group, ITC Travel Group, Hospitality Group

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Which Region Is Expected To Witness The Fastest Growth In The Sports Tourism Market?

Europe was the largest region in the sports tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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