Global Public Opinion And Election Polling Market 2025–2029: Competitive Insights and Opportunities

November 13, 2025 by The Business Research Company

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What Is The Expected Total Market Size Of The Public Opinion And Election Polling Industry By The Forecast Year 2029?

The public opinion and election polling market has experienced consistent expansion in recent years. It is anticipated to grow from $8.67 billion in 2024 to $8.91 billion in 2025, achieving a compound annual growth rate (CAGR) of 2.8%. This historic growth can be linked to media influence and coverage, political events and campaigns, shifts in demographics, social and economic factors, and established historical voting patterns.

The market for public opinion and election polling is anticipated to experience consistent expansion over the coming years. This market is projected to reach $10.29 billion by 2029, exhibiting a compound annual growth rate (CAGR) of 3.7%. Factors contributing to this growth during the forecast period include social media and digital platforms, the prevailing polarization and political climate, campaigns focused on specific issues, shifts in demographics and increased diversity, and the evolution of communication channels. Key trends identified for the forecast period encompass the impact of social media, the internationalization of polling methodologies, difficulties with response rates, issues concerning public confidence in polling, and the necessity to adapt to evolving societal conditions.

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What Are The Emerging Market Drivers Creating New Opportunities In The Public Opinion And Election Polling Industry?

A growing need for public sentiment is projected to fuel the expansion of the public opinion and election polling markets. These polls serve as evaluative instruments to ascertain public perceptions concerning specific products, individuals, endeavors, organizations, or any domain pertinent to medical research and innovation. Such surveys assist nations and corporations in electing new leaders, introducing new products, adjusting operational frameworks, or formulating other crucial strategic choices. The necessity of incorporating public opinion into governmental and corporate decision-making processes contributes significantly to the growth of the public opinion and election polling market.

How Is The Public Opinion And Election Polling Market Segmented?

The public opinion and election polling market covered in this report is segmented –

1) By Mode: Online Surveys, Paper Surveys, Telephonic Surveys, One-to-One Interviews

2) By Survey Type: Product Survey, Website Survey, Focus Group Survey, Conference Feedback Survey, Other Survey Types

3) By Application: Public Opinion, Election Polling

Subsegments:

1) By Online Surveys: Web-Based Surveys, Mobile Surveys, Paper Surveys

2) By Mail Surveys: In-Person Surveys, Telephonic Surveys

3) By Telephonic Surveys: Automated Phone Surveys, Live Interview Phone Surveys

4) By One-To-One Interviews: Face-To-Face Interviews, Video Call Interviews

How Are Trends Influencing The Public Opinion And Election Polling Market?

The public opinion and election polling market is increasingly embracing innovations and new techniques through partnerships and collaborations. Leading companies within the sector and governmental bodies are introducing advanced technologies to improve the reliability, accessibility, and authenticity of surveys and voting, simultaneously managing variability and removing errors. For instance, in July 2023, the Council of State Governments, a US-based non-profit organization, joined forces with The Turnout, a US-based organization focused on voter registration, to establish the Election Technology Initiative (ETI). The ETI is designed to promote and offer open-source solutions for election administrators to enhance the safety and transparency of U.S. and international elections, and to build voter trust, accessibility, and participation. As the project’s initial step, ElectionGuard, an open-source software developed by Microsoft’s Democracy Forward Initiative, will be transferred to the ETI. ElectionGuard equips voting machine vendors and election officials with the necessary tools for conducting end-to-end verifiable audits following elections.

Which Key Players Are Driving Competition In The Public Opinion And Election Polling Market?

Major companies operating in the public opinion and election polling market include Nielsen Holdings plc, Ipsos SA, SurveyMonkey Market Research Solutions, YouGov plc, Gallup Inc., Marist Institute for Public Opinion, Harris Insights & Analytics LLC, Gnosis Partners LLC, Morning Consult LLC, Group Dynamics In Focus LLC, Rasmussen Reports LLC, Pew Research Center, Eastcoast Research Inc., Quinnipiac University Polling Institute, Public Policy Polling LLC, CNN/ORC International, Monmouth University Polling Institute, Emerson College Polling, SurveyUSA Inc., Zogby Analytics LLC, Washington Post-ABC News Poll, NBC News/Wall Street Journal Poll, Fox News Poll, CBS News Poll, Reuters/Ipsos Poll, IBD/TIPP Poll, The Economist/YouGov Poll, Suffolk University/USA Today Poll, The Roper Center for Public Opinion Research, Elway Research Inc., Field Research Corporation (Field Poll), Franklin Pierce University Polling Institute

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Which Geographies Are Emerging As Strong Markets For The Public Opinion And Election Polling Industry?

North America was the largest region in the public opinion and election polling market in 2024. Western Europe was the second largest region in the global public opinion and election polling market share. The regions covered in the public opinion and election polling market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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