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Hair Styling Tools Industry Overview 2025: Growth Projections and Market Trends

November 14, 2025 by The Business Research Company

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What Is The Future Market Size Estimation For The Hair Styling Tools Market Covering 2025–2034?

The hair styling tools market has recorded strong growth in recent years. It is anticipated to grow from $32.1 billion in 2024 to $34.01 billion in 2025 at a CAGR of 5.9%. This growth in the historic period was driven by social media influence, evolving fashion trends, expansion of the salon industry, higher disposable incomes, product innovations, and the trend of convenient, at-home styling.

The Hair Styling Tools sector anticipates robust expansion in the forthcoming years, projecting a market valuation reaching $46 billion by 2029, driven by a compound annual growth rate (CAGR) of 7.8%. This upward trajectory throughout the projected period stems from several key factors: the proliferation of intelligent and networked styling apparatus, a growing preference for environmentally sound and sustainable goods, the integration of features beneficial to health, mounting prominence of e-commerce and digital sales channels, and increasing demands for tailored and individualized products. Furthermore, significant shifts influencing the market include technological progress, the increasing prevalence of smart and interconnected implements, novel developments in battery-operated and easily transportable gadgets, the substantial impact exerted by social media platforms and beauty tastemakers, and the creation of tools designed for multiple purposes.

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Which Factors And Drivers Are Influencing The Hair Styling Tools Market In 2025?

A worldwide rise in the requirement for personal upkeep is anticipated to fuel expansion within the market for devices used in hair styling.Self-maintenance, which encompasses the process of cleaning and tending to bodily areas to present a favorable look, is what is meant by grooming.This increasing focus on self-care across the world, spurred by greater knowledge of aesthetics and wellness, the desire to enhance self-assurance, personal devotion, adherence to contemporary fashions, and several other factors, generates substantial demand for hair styling implements.These implements, such as blow dryers, flattening irons, curling wands, and a variety of other commodities engineered to impart body and texture to hair, ultimately contribute to superior personal presentation.As an illustration, data gathered in 2022 through a poll commissioned by Prim & Prep, a source offering evidence-based and data-informed guidance on male grooming, revealed that a considerable proportion of males express concern over inadequate grooming practices and aim for correct execution.Over three-quarters (76 percent) of men dedicate effort to grooming activities precisely because they take pride in how they look.The findings from this investigation suggest that attention to one’s outward presentation and cleanliness is fundamentally motivated by self-regard, thereby underscoring an escalating demand for grooming which, in turn, will propel the hair styling tools sector forward.

What Are The Major Segments Identified In The Hair Styling Tools Market?

The hair styling tools market covered in this report is segmented –

1) By Type: Manual, Electric

2) By Product Type: Hair Dryers, Hair Curlers And Rollers, Hair Straighteners, Hair Styling Brushes And Combs, Others (Hair Scalp Massager)

3) By Distribution Channel: Hypermarkets And Supermarkets, Specialty Stores, Online Channels, Other Distribution Channels (Salons, Departmental Stores)

4) By Application: Household, Commercial

Subsegments:

1) By Manual: Brushes And Combs, Hair Rollers, Hair Clips And Pins, Non-Heated Styling Tools

2) By Electric: Hair Dryers, Hair Straighteners, Curling Irons And Wands, Hot Air Brushes, Multi-Stylers

Which Trends Are Impacting The Hair Styling Tools Market?

Leading firms within the hair styling implement sector are prioritizing inventive advancements, exemplified by features like integrated timers and self-curling irons, aiming to furnish superior functionalities that elevate consumer satisfaction and optimize the hair styling process. A self-managing curling iron represents a grooming appliance employing mechanized systems to curl hair without manual intervention, thereby lessening the necessary physical exertion and expertise associated with conventional curling wands. To illustrate, in the eleventh month of 2023, Beurer GmbH, a German entity specializing in electrical goods manufacturing, introduced the HT 75, an automated curling iron; this novel instrument incorporates an open curling chamber structure, which bolsters user safety throughout styling by significantly decreasing the likelihood of hair entanglement or affliction, and it has been finished with a ceramic and tourmaline layer, which supports hair well-being during use, further offering three distinct heat adjustments suitable for various hair textures and desired aesthetic results.

Which Major Industry Participants Are Leading The Hair Styling Tools Market Growth?

Major companies operating in the hair styling tools market include Panasonic Corporation, Koninklijke Philips N.V., Dyson Limited, Spectrum Brands Holdings Inc., Conair Corporation, GHD Limited, Remington Products LLC, Drybar Inc., Farouk Systems Inc., Andis Company LLC, Wahl Clipper Corporation, Braun GmbH, Babyliss SAS, Curlisto, Bio Ionic Inc., T3 Micro, Rowenta GmbH & Co. KG, Vidal Sassoon International Ltd, Instyler, Hot Tools Professional, HSI Professional, Amica International Ltd, Infiniti Hair, Sutra Beauty, NuMe Hair Tools, Harry Josh Salon, Bed Head Professional, ION Beauty

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What Are The Regional Market Dynamics Impacting The Hair Styling Tools Industry?

North America was the largest region in the hair styling tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hair styling tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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