Food And Beverages

Gum Confectionery Market Growth Opportunities: Insights from 2025–2029

November 10, 2025 by The Business Research Company

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What Is The Anticipated Size Of The Gum Confectionery Market Over The Five-Year Period 2025–2029?

The gum confectionery market has shown consistent growth in recent years. Its size is anticipated to expand from $32.15 billion in 2024 to $33.72 billion in 2025, achieving a compound annual growth rate (CAGR) of 4.9%. This past growth can be ascribed to elements such as flavor innovation, marketing strategies, packaging innovations, brand loyalty, and the availability of sugar-free and functional varieties.

The gum confectionery market is projected to experience substantial expansion over the upcoming years. By 2029, its size is anticipated to reach $42.33 billion, demonstrating a compound annual growth rate (CAGR) of 5.8%. This anticipated growth is largely driven by factors such as health-conscious consumers, sensory experiences, globalization and cultural fusion, sustainable practices, and innovations in ingredients. Key trends emerging during this forecast period encompass functional and health-boosting ingredients, a shift towards sugar reduction and natural sweeteners, the introduction of novelty and exotic flavors, the development of interactive and engaging packaging, and a focus on eco-friendly packaging and sustainability.

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Which Drivers Are Supporting Growth Of The Gum Confectionery Market?

The gum confectionery market is anticipated to be propelled by the increasing sales of chewing gum going forward. Chewing gum refers to a sweetened and flavored product intended for chewing without swallowing. It is made from chicle and similar resilient substances, and is chewed for its flavor. As chewing gums constitute types of mouth-refreshing gum confectioneries based on the gum confectionery foundation, a rise in chewing gum consumption will consequently boost demand for the gum confectionery market. For instance, in March 2022, a report issued by the National Confectioners Association, a US-based trade organization dedicated to promoting chocolate, candy, gum, and mints, indicated that sales of candy, gums, and mints collectively increased by 13.8% in 2022 to $3.2 billion, an increase from $3.1 billion in 2021. Therefore, the expanding sales of chewing gum are driving the gum confectionery market.

What Are The Segment Types Shaping The Gum Confectionery Market?

The gum confectionerymarket covered in this report is segmented –

1) By Type: Sugared Gum, Sugar-Free Gum

2) By Form: Sticks Or Tabs, Pellets Or Pillows, Liquid Filled Gum, Other Forms

3) By Distribution Channel: Supermarket Or Hypermarket, Specialty Stores, E-Commerce, Other Distribution Channels

Subsegments:

1) By Sugared Gum: Chewing Gum, Bubble Gum, Fruit-Flavored Gum

2) By Sugar-Free Gum: Chewing Gum, Mint-Flavored Gum, Functional Gum

What Trends Are Expected To Drive The Gum Confectionery Market?

Product innovations represent a key trend increasing in popularity within the gum confectionery markets. Major companies operating in the gum confectionery market are prioritizing the development of innovative solutions to enhance their competitive position. As an illustration, in December 2022, Perfetti Van Melle, a Netherlands-based manufacturer and distributor of confectionery and chewing gum, unveiled Mentos Citrus Vitamin Gum. This product is distinctively formulated to be sugar-free, incorporates 25% of the recommended daily quantities of vitamins B6, C, and B12, and includes a liquid-filled center to deliver extended freshness. It features a blend of prominent citrus flavors intended to provide a vibrant taste sensation with each chew.

Who Are The Top Performing Companies In The Gum Confectionery Market In Recent Years?

Major companies operating in the gum confectionery market include Perfetti Van Melle Pvt. Ltd., Mars Incorporated, Lotte Confectionery Co. Ltd., Mondelez International Inc., Grenades Gum LLC, Cloetta AB, The Hershey Company, Ferrero International S A, Gumlink Confectionery Company A S, Haribo GmbH & Co KG, FERNDALE CONFECTIONERY PTY. LTD., Tootsie Roll Industries Inc., Meiji Holdings Co. Ltd., Grupo Arcor, Zed Candy B.V., Yildiz Holding A.S., Chupa Chups SA, Peppersmith, The PUR Company Inc., Project 7, Simply Gum, Extra Gum, Wrigley Company, Big League Chew, Mentos, Trolli GmbH, Skittles, Xylichew

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Which Global Regions Are Influencing The Competitive Landscape Of The Gum Confectionery Market?

Asia-Pacific was the largest region in the gum confectionary market in 2024. The regions covered in the gum confectionery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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