Recreation

Phygital Sports Industry Insights: Market Forecast to 2029

November 14, 2025 by The Business Research Company

Unlock Global Insights – Save 20% on Market Reports with Code ONLINE20

How Much Was The Phygital Sports Market Worth In 2025, And What Is Its Anticipated Value By 2029?

The phygital sports market has seen significant expansion in recent years. It is forecast to rise from $1.67 billion in 2024 to $2.12 billion in 2025, reflecting a compound annual growth rate (CAGR) of 27.0%. This historical upward trend is due to various factors, such as the increasing incorporation of augmented reality or virtual reality for immersive fan engagement, a greater need for interactive and hybrid sports participation, the growing application of AI-driven performance analytics and coaching, the increasing appeal of connected fitness and smart wearables, and escalating investments in blockchain and NFTs for sports-related assets.

The phygital sports market is anticipated to experience substantial expansion in the coming years. Its valuation is projected to reach $5.54 billion by 2029, demonstrating a compound annual growth rate (CAGR) of 27.1%. This growth during the forecast timeframe stems from several factors, including increased funding and technological advancements within sports technology startups, a growing desire among consumers for customized sports interactions, wider integration of gamification in sports and fitness activities, greater utilization of biometric information to enhance athlete performance, and the accelerating construction of smart stadiums featuring digital upgrades. Key trends anticipated during this period encompass immersive fan involvement, intelligent stadium infrastructure, wearable technology combined with biometric analysis, artificial intelligence-driven training and coaching methodologies, the expansion of esports, and the convergence with traditional sports.

Unlock Your Free Sample Report for Exclusive Market Data:

https://www.thebusinessresearchcompany.com/sample.aspx?id=23793&type=smp

Which Drivers Are Impacting The Phygital Sports Market?

The burgeoning popularity of e-sports is anticipated to fuel the expansion of the phygital sports market in the future. E-sports defines competitive video gaming where individuals and groups contend in structured digital competitions. The growth of e-sports is attributable to swift technological progress and a worldwide increase in digital connections, fostering a dedicated and competitive gaming community. Phygital sports improves e-sports through the incorporation of physical athletic components with digital gameplay, offering a more engaging experience. For instance, in December 2023, as reported by Fusion CPA, a US-based consulting company, 530 million viewers participated in eSports via platforms like Twitch, and this figure is predicted to climb to 577 million by 2024. Consequently, the rising popularity of e-sports is a key factor propelling the development of the phygital sports market.

What Are The Different Segment Classifications Within The Phygital Sports Market?

The phygital sports market covered in this report is segmented –

1) By Sport Type: Football, Basketball, Hockey, Dancing, Racing, Cycling, Shooter

2) By Technology: Virtual Reality, Mixed Reality, Augmented Reality, Internet Of Things, Artificial Intelligence

3) By End-User: Individual Consumers, Sports Teams And Clubs, Enterprises And Event Organizers

Subsegments:

1) By Football: Fantasy Football Platforms, Augmented Reality (AR) Training Tools, Gamified Match Simulations

2) By Basketball: Virtual Coaching Systems, Motion-Tracking Training Apps, eSports Basketball Tournaments

3) By Hockey: AR/VR Training Equipment, Virtual Team Management Platforms, Phygital Hockey Simulators

4) By Dancing: Dance Fitness Gamification Apps, VR Dance Classes, Interactive Dance Competitions

5) By Racing: eRacing Tournaments, AR Racing Simulators, Phygital Motorsport Experiences

6) By Cycling: Virtual Cycling Races, Smart Training Apps, AR Cycling Tours

7) By Shooter: AR Shooter Games, Virtual Target Practice Tools, Shooter eSports Platforms

Which Key Trends Are Expected To Influence The Phygital Sports Market In The Coming Years?

Leading companies within the **phygital sports market** are concentrating on developing advanced fan engagement platforms, such as phygital sports non-fungible tokens, to boost fan interaction, generate digital collectibles, and establish new revenue streams. A phygital sports non-fungible token (NFT) is defined as a blockchain-based digital asset connected to a physical sports collectible, thereby enhancing fan involvement and ownership. For example, in **May 2022**, **Sportzchain**, an **India-based** sports fan engagement platform, launched **India’s first phygital sports Non-Fungible Token (NFT)**, which was a framed matchday memorabilia commemorating a significant sporting achievement. This pioneering NFT merged physical mementos with digital ownership secured by blockchain, signifying a new chapter in fan interaction. To further celebrate this milestone, the Sportzchain team personally delivered the exclusive NFT to the recipient, emphasizing their commitment to crafting meaningful and immersive fan experiences. This initiative clearly demonstrates the capacity of phygital assets to transform traditional sports engagement.

Which Key Market Players Are Investing In Expansion And Innovation Of Phygital Sports Market?

Major companies operating in the phygital sports market are Samsung Group, Meta Platforms Inc., Sony Corporation, EON Reality Inc., PICO Immersive Pte.ltd., Vection Technologies Ltd, ArborXR, Sense Arena, Rezzil Co, Xtadium, Simbott, VR Sport Tv, Visualise Creative Ltd, HQSoftware, Nsocial Enriched Experimental Agency, BrandXR, SPORTZCHAIN, ProYuga, Phygital Sports USA Inc., VR Esports.

Download The Full Report For Exclusive Market Findings:

https://www.thebusinessresearchcompany.com/report/phygital-sports-global-market-report

How Does The Phygital Sports Market Perform Across Key Geographic Regions?

North America was the largest region in the phygital sports market in 2024. The regions covered in the phygital sports market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Request A Customized Version Of The Phygital Sports Market Report:

https://www.thebusinessresearchcompany.com/customise?id=23793&type=smp

Browse Through More Reports Similar to the Global Phygital Sports Market 2025, By The Business Research Company

Sports Nutrition Global Market Report 2025

https://www.thebusinessresearchcompany.com/report/sports-nutrition-global-market-report

Sports Betting Global Market Report 2025

https://www.thebusinessresearchcompany.com/report/sports-betting-global-market-report

Smarts Sports Equipment Global Market Report 2025

https://www.thebusinessresearchcompany.com/report/smarts-sports-equipment-global-market-report

Get in touch with us:

The Business Research Company: https://www.thebusinessresearchcompany.com/

Americas +1 310-496-7795