English Language Training (ELT) Market to Grow at a CAGR of 6.6% from 2025 to 2029
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What Is The Future Market Size Estimation For The English Language Training (ELT) Market Covering 2025–2034?
The english language training (elt) market size has seen robust expansion in recent years. It is anticipated to increase from $83.55 billion in 2024 to $89.19 billion in 2025, recording a compound annual growth rate (CAGR) of 6.7%. The growth observed in the past can be ascribed to globalization and international communication, enhanced education and career opportunities, the imperative for effective cross-cultural communication, the heightened demand for online English language courses, and broader internet penetration.
The english language training (elt) market is projected to experience substantial expansion in the coming years. By 2029, its valuation is anticipated to reach $115.05 billion, demonstrating a compound annual growth rate (CAGR) of 6.6%. This growth during the forecast period is attributable to several factors, including the increasing importance of English, a surge in students choosing to pursue education overseas, escalating globalization, the expanded adoption of digital learning platforms and tools, and a heightened need for a proficient workforce. Key developments expected during this period involve the embrace of technologically advanced language learning techniques, the incorporation of artificial intelligence (AI) and machine learning, continuous product innovation, and significant public and private sector investments in digital education infrastructure.
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Which Major Market Drivers Are Shaping The Future Of The English Language Training (ELT) Market?
The increasing importance of English is anticipated to drive the expansion of the English language training market in the future. English, a West Germanic language, is extensively spoken and comprehended worldwide, serving as a primary or secondary language in numerous nations. The number of English speakers is rising because of globalization, improved access to education, and English’s leading role in global commerce and media. Achieving effective communication in English necessitates not only familiarity with vocabulary and grammar but also the capacity to articulate ideas clearly and assuredly. Language instruction aids learners in honing these communication abilities through activities involving speaking, listening, reading, and writing. For instance, in November 2023, a survey involving 2,000 individuals and an examination of more than 4.3 million online searches across the 100 most populous countries conducted by Preply, a US-based online tutoring platform, revealed substantial interest in English learning during 2022. In the UAE, an average of 34,800 searches occurred for ‘learn English’, alongside a notable 1.1 million searches for ‘translate to English’. Similarly, in Malaysia, 23 searches for ‘learn English’ were recorded per 10,000 residents, complemented by 801 searches per 10,000 for ‘translate to English’. Consequently, the increasing importance of English is propelling the expansion of the English language training (ELT) market.
What Are The Major Segment Categories Driving The English Language Training (ELT) Market Growth?
The english language training (elt) market covered in this report is segmented –
1) By Product Type: English For Academic Purposes, English As A Foreign Language, English For Speakers Of Other Languages, English As An Additional Language, English As A Second Language, English For Specific Purposes
2) By Learning Method: Classroom, Online, Blended
3) By Application: Educational And Tests, Businesses, Kids And Teens, Adults
Subsegments:
1) By English For Academic Purposes (EAP): Pre-University Preparation Programs, University-Level English Courses, Academic Writing And Research Skills Training, Test Preparation For Toefl, Ielts, Etc., Academic Speaking And Presentation Skills
2) By English As A Foreign Language (EFL): Beginner To Advanced Level Courses, Intensive Language Courses, EFL For Business Communication, EFL For Travel And Tourism, EFL For Personal Development
3) By English For Speakers Of Other Languages: General English Courses For Non-Native Speakers, English For Everyday Communication, ESOL For Immigrants And Refugees, Community-Based ESOL Programs, ESOLFor Academic And Professional Development
4) By English As An Additional Language (Eal): English Language Programs For Multilingual Learners, Eal For Young Learners (K-12), Eal For Adult Learners, Eal For Academic Success, Eal For Workplace Integration
5) By English As A Second Language (Esl): Esl For Adults, Esl For Children And Teens, Esl For Business And Professional Communication, Esl For Social Integration, Esl For Academic And Test Preparation
6) By English For Specific Purposes (Esp): English For Business And Corporate Communication, English For Medical And Healthcare Professionals, English For Engineering And Technical Fields, English For Legal Professionals, English For Aviation And Maritime Industries, English For Tourism And Hospitality
Which Key Trends Are Expected To Influence The English Language Training (ELT) Market In The Coming Years?
Major companies operating in the English language training (ELT) market are developing innovative solutions, including gamified English learning products, to harness gamification principles for a more engaging, interactive, and enjoyable learning experience for users. A gamified English learning product serves as an educational tool or platform specifically designed to teach English language skills by integrating gaming components. For instance, in March 2023, Duolingo, a US-based educational technology company, introduced Duolingo ABC to assist children in India with their English language learning journey through gamification. The distinctive feature of Duolingo ABC targets kids aged 3–8 years to enhance their English language skills. This free application provides more than 700 engaging lessons covering the alphabet, phonics, and sight words in manageable segments. With nine levels available, children can learn at their individual pace. The launch of Duolingo ABC extends the company’s reach to young learners, particularly in markets such as India, where consumer demand for English language learning is significant.
Who Are The Major Companies Operating In The English Language Training (ELT) Market?
Major companies operating in the English language training (ELT) market are EF Education First, Pearson Plc, VIPkid Co, McGraw-Hill Education, Houghton Mifflin Harcourt Publishing Co., New Oriental Education & Technology Group, Duolingo, Rosetta Stone Ltd., TEFL International, Preply Inc., GEDU Global Education, Meten, Novakid Inc., Eleutian Technology Inc., New Channel International Education Group Ltd., Voxy, iTutorGroup Inc., Aeon Media Group Ltd., Inlingua International Ltd., Clear English Coach, Wall Street English, China Online Education Group, Berlitz Corp., Fluency Corp, Signum International ltd.
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How Does The English Language Training (ELT) Market Perform Across Key Geographic Regions?
Asia-Pacific was the largest region in the English language learning market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the English language training (ELT) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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