Recreation

Diving Tourism Market Expansion Outlook: $6.83 Billion by 2029 Forecast

November 14, 2025 by The Business Research Company

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#What Is The Projected Market Size Of The Diving Tourism Market By 2029?

The diving tourism market has experienced significant expansion recently. This market is projected to expand from $4.06 billion in 2024 to $4.5 billion by 2025, demonstrating a compound annual growth rate (CAGR) of 10.9%. Historically, this growth has been driven by factors such as higher disposable incomes, a growing fascination with adventure tourism, heightened understanding of marine conservation, the creation of dive training initiatives, and enhancements in travel infrastructure.

The diving tourism market size is projected to undergo significant expansion in the coming years, reaching $6.83 billion by 2029, at a compound annual growth rate (CAGR) of 11.0%. This growth during the forecast period is expected to be driven by factors such as the proliferation of eco-friendly diving practices, the advancement of virtual reality dive experiences, the rise of specialized underwater adventure tourism, the impact of marine conservation policies, and improved global connectivity simplifying travel. Major developments anticipated in this period include an increase in dive tourism in emerging markets, a heightened demand for secluded and unexplored dive locations, the broadening of underwater cultural heritage tourism, a surge in sustainable diving initiatives, and the role of social media in promoting unique dive destinations.

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Which Drivers Are Impacting The Diving Tourism Market?

The increasing appeal of water sports activities is anticipated to stimulate the expansion of the diving tourism market. These activities cover various leisure and competitive pursuits conducted on or within water, such as surfing, sailing, boating, kayaking, and water skiing. The widespread interest in water sports stems from a rise in adventure-seeking behaviors, improved access to aquatic locations, and increased recognition of health and wellness advantages. Diving tourism enhances water sports by offering distinct underwater experiences that draw enthusiasts, broaden adventure possibilities, and advocate for marine conservation and responsible management. For example, in September 2023, an article from Eurostat, a Luxembourg-based Government agency, reported that in 2022, exports of sporting goods outside the EU reached €7.5 billion ($7.96 billion), marking a 10.9% growth from €6.7 billion ($7.11 billion) in 2021. Consequently, the growing demand for water sports activities is set to propel the diving tourism market.

How Is The Diving Tourism Market Segmented?

The diving tourism market covered in this report is segmented –

1) By Type: Deep Diving, Drift Diving, Wreck Diving, Free Diving

2) By Tourist Type: Domestic, International

3) By Age Group: 10 To 20, 20 To 30, 30 To 40, 40 And above

4) By Application: Professional Diver, Recreational Diver, New Diver

5) By End User: Solo, Friend, Couple, Family

Subsegments:

1) By Deep Diving: Recreational Deep Diving, Technical Deep Diving, Scuba Diving To Greater Depths, Saturation Diving

2) By Drift Diving: Ocean Drift Diving, River And Stream Drift Diving, Drift Diving With Strong Water Currents

3) By Wreck Diving: Shipwreck Diving, Aircraft Wreck Diving, Submarine Wreck Diving, Historic And Archaeological Wreck Sites

4) By Free Diving: Spearfishing And Hunting Free Diving, Breath-hold Diving, Competitive Free Diving, Underwater Photography And Exploration

Which Market Trends Are Creating New Opportunities In The Diving Tourism Industry?

Leading companies in the diving tourism market are concentrating on strategic investment and expanding their brands to draw in more visitors, encourage environmentally responsible approaches, and safeguard the long-term vitality and appeal of diving tourism destinations. These initiatives, combining strategic capital allocation and brand growth, aim to deliver exceptional underwater adventures while simultaneously promoting ecological balance and marine conservation. For instance, in February 2023, Red Sea Global (RSG), a real estate development company based in Saudi Arabia, introduced WAMA and Galaxea. These two new brands were launched to provide remarkable guest experiences across RSG destinations. The WAMA brand focuses on water sports activities like stand-up paddleboarding and sailing, utilizing the natural beauty of the area. Named after a local coral species, the Galaxea brand offers diving experiences that display the region’s rich marine biodiversity, encompassing endangered species and ancient coral formations. Both brands underscore sustainable tourism practices; Galaxea, specifically, collaborates with the Saudi Water Sports And Diving Federation and PADI International to guarantee high standards in its diving facilities.

Which Major Industry Participants Are Leading The Diving Tourism Market Growth?

Major companies operating in the diving tourism market are PADI Travel Ltd, Aggressor Adventures LLC, Emperor Divers, Equator Diving, Worldwide Dive and Sail International Ltd, Pro Dive International, PT. AquaMarine Diving – Bali, Blue O Two Limited, Sea Bees Diving, Regaldive, Divebooker.com, Scuba Junkie, Caradonna Dive Adventures Inc., Aquatic Adventures Inc., Bluewater Travel Inc., Deep Blue Adventures Inc., Dive Butler International Limited, LiveAboard.com, Undersea Hunter Group, Dive The World International Co. Ltd., Explorer Ventures Liveaboard Fleet, Liveaboard Adventures, Nautilus Liveaboards, Scuba Travel, Liquid Diving Adventures

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How Is Diving Tourism Market Demand Varying Across Different Regions?

Europe was the largest region in the diving tourism market in 2024. The regions covered in the diving tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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