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Beverage Multipack Shrink Film Industry Insights: Market Forecast to 2029

November 14, 2025 by The Business Research Company

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How Is The Beverage Multipack Shrink Film Market Size Likely To Evolve From 2025 Through 2034?

The beverage multipack shrink film market has recorded strong growth in recent years. It is forecasted to grow from $2.38 billion in 2024 to $2.51 billion in 2025, at a CAGR of 5.4%. The growth in the historic period was supported by higher beverage consumption, adoption of multipack packaging formats, greater focus on branding and marketing, the rise of convenience and portability trends, and the expansion of retail and hypermarket chains.

Anticipations suggest a robust expansion for the beverage multipack shrink film sector over the ensuing years, projecting its market value to reach $3.35 billion by 2029, driven by a compound annual growth rate (CAGR) of 7.5%. This upswing anticipated during the projection span stems from several factors: enhancements in the technologies deployed for printing and labeling, an expansion in both e-commerce and traditional online retail channels, increasing utilization of materials that are both light in weight and recyclable, a climb in the amount of disposable income coupled with greater consumer expenditures, wider adoption of packaging designs that incorporate tamper-evidence, and the tailoring of multipack shrink films specifically for branding objectives. Key shifts expected to define this forecast period encompass innovations occurring within the actual manufacturing procedures for shrink film, forward strides in shrink film technology generally, a pivot toward packaging materials that prioritize sustainability and environmental friendliness, joint ventures focused on packaging research and development initiatives, the incorporation of intelligent features within packaging designs, and the creation of specialized attributes designed to counteract counterfeiting.

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Which Industry Drivers Are Expected To Accelerate The Beverage Multipack Shrink Film Market From 2025 To 2029?

Anticipated surges in bottled water consumption are poised to significantly fuel the expansion of the beverage multipack shrink film sector in the near future. Bottled water, defined as potable water enclosed in bottles or similar receptacles without any added substances, necessitates robust packaging solutions. Shrink film serves the crucial function of encasing beverage multipacks, offering a tight, secure, and tamper-evident seal around containers of mineral and carbonated drinks, thereby preserving the product’s quality during both warehousing and transportation phases. To illustrate this trend, data presented by the World Economic Forum, a non-governmental organization based in Switzerland, indicated in March 2023 that worldwide bottled water intake is projected to ascend from approximately 350 billion liters recorded in 2021 up to 460 billion liters by the year 2030. Consequently, this upward trajectory in the consumption of bottled water is acting as a primary impetus for the advancement of the market for shrink film used in beverage multipacks.

What Are The Major Segments Identified In The Beverage Multipack Shrink Film Market?

The beverage multipack shrink film market covered in this report is segmented –

1) By Type: Printed Shrink Film, Unprinted Shrink Film

2) By Material: Low-Density polyethylene (LDPE), Linear low-Density Polyethylene (LLDPE), Polyvinyl Chloride (PVC), Other Materials

3) By Beverage Container Type: Aluminum Cans, Glass Bottles, Plastic Bottles, Bricks, Trayed Beverages, Other Beverage Container Types

4) By Distribution Channel: Direct Sales, Distributor

5) By Application: Beer, Water, Carbonated Soft Drinks (CSD), Other Applications

Subsegments:

1) By Printed Shrink Film: Custom Printed Films, Pre-Printed Films

2) By Unprinted Shrink Film: Clear Shrink Film, Colored Shrink Film

Which Competitive Trends Are Defining The Beverage Multipack Shrink Film Market Structure?

Key players within the beverage multipack shrink film sector are concentrating efforts on developing novel offerings, particularly secondary packaging alternatives devoid of plastic, as a means to secure their market standing. This concept of plastic-free secondary packaging describes the materials employed to safeguard and bundle goods during transit and warehousing, which contain no elements derived from plastic. As an illustration, in the month of September in 2023, Coca-Cola Hellenic Bottling Company, a firm headquartered in Switzerland, introduced the LitePac Top Strap, a pioneering secondary packaging method entirely free from plastic, applicable to their carbonated beverages like Coca-Cola, Fanta, and Sprite. Engineered specifically for packaging arrangements containing multiple 1.5-liter units, this creative packaging solution incorporates exclusively renewable and recyclable resources, such as cardboard clips and kraft paper, thereby completely removing conventional plastic elements. It is projected that this novel configuration will prevent the use of approximately 200 metric tons of plastic each year, directly supporting the company’s stated goal of reaching net zero emissions by the year 2040.

Which Major Industry Participants Are Leading The Beverage Multipack Shrink Film Market Growth?

Major companies operating in the beverage multipack shrink film market include Amcor PLC, Berry Global Inc., Sonoco Products Company, Sealed Air Corporation, Huhtamaki Group, CCL Industries Inc., Sigma Plastics Group, Novolex Holdings LLC, Winpak Ltd., RKW Group, Uflex Limited, ProAmpac LLC, C-P Flexible Packaging, Vibac Group S.p.A., Treofan Germany GmbH & Co. KG, Mitsubishi Polyester Film Inc., Flexopack S.A., Crayex Corporation, Dow Inc., Transcontinental Inc., Layfield Group Ltd., Taghleef Industries Group, Eurofilms Extrusion Ltd., Baroda Packaging Private Limited, Barbier Group, Aintree Plastics Ltd., Atlantis-Pak Co. Ltd., Elite Plastics Ltd, Polypack S.r.l., Intertape Polymer Group Inc.

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How Do Regional Market Performances Compare Within The Beverage Multipack Shrink Film Industry?

North America was the largest region in the beverage multipack shrink film market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beverage multipack shrink film market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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