2025 Analysis: Opportunities and Risks in the Evolving Snack And Nonalcoholic Beverage Bars Market
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What Is the Outlook for the Snack And Nonalcoholic Beverage Bars Market Heading Into 2029?
Recently, the market size for snack and nonalcoholic beverage bars has seen significant growth. The market is projected to increase from $312.5 billion in 2024 to $333.12 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 6.6%. This growth during the historic period is the result of shifts in consumer lifestyles and dietary choices, the appeal of convenience and ‘on-the-go’ consumption, an upsurge in health consciousness and nutritional knowledge, advancements in taste profiles and components, and effective marketing and branding campaigns.
The market for snack and nonalcoholic beverage bars is set to expand significantly in the coming years, with projections placing its worth at $427.12 billion in 2029, growing at a compound annual growth rate of 6.4%. This projected development over the forecast period is due to factors like the incorporation of plant-based and functional ingredients, the rise of e-commerce and direct-to-consumer trends, the coalescence of global flavors and culinary diversity, and the enjoyment of snacking as a social and recreational activity. Key trends predicted to dominate the forecast period include an emphasis on sustainability and environmentally conscious actions, broadening the range of nonalcoholic beverages available, integrating functional ingredients, prioritizing local and regional ingredients, and harnessing social media and influencer marketing strategies.
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Which Factors Are Pushing The Snack And Nonalcoholic Beverage Bars Market Forward?
The snack and non-alcoholic beverage bars market is forecasted to grow due to the increasing popularity of leisure and entertainment activities. Leisure is typically associated with free time and a positive mindset, while entertainment encompasses activities that captivate, amuse and please an audience. The upsurge in public interest in leisure activities encompassing relaxation, meditation, art, and involvement in sports, in addition to entertainment activities like films, music, television, radio, and social media, has led to a notable growth in the consumption of snacks, coffee, tea, and non-alcoholic drinks. For example, The American Canoe Association, a sports organization based in the US, published a report in 2023 indicating that there was a 2.3% increase in outdoor recreation participants in 2022, hitting a record high of 168.1 million participants. This figure equates to 55% of the U.S. population aged 6 and above. Consequently, this heightened interest in leisure and entertainment activities fuels the expansion of snack and non-alcoholic beverage bars.
Which Segment Held The Largest Share In The Snack And Nonalcoholic Beverage Bars Market In 2025?
The snack and nonalcoholic beverage bars market covered in this report is segmented –
1) By Product: Beverages Food
2) By Snack Type: Frozen Snacks Savory Snacks Fruit Snacks Confectionery Snacks Bakery Snacks Other Snack Types
3) By Pricing: High-End Economy
4) By Outlet: Chained Outlets Independent Outlets
Subsegments:
1) By Beverages: Soft Drinks Juices Bottled Water Sports And Energy Drinks Tea And Coffee
2) By Food: Snack Bars Protein Bars Granola Bars Nuts And Dried Fruits Other Snacks
How Are Key Trends Driving Expansion In The Snack And Nonalcoholic Beverage Bars Industry?
Forming strategic alliances is becoming an increasingly popular trend within the snacks and non-alcoholic beverage bars sector. To maintain their market presence, numerous major operators are engaging in collaborations. For example, in January 2023, the newly established platform for spirits, bar, and drinkware, Drinks Distilled, embarked on a strategic collaboration with Crossip, a non-alcoholic spirits company, and Seed Library, a venture of Ryan Chetiyawardana. This partnership is designed to broaden consumption options in the swiftly growing market for drinks with no, low, or reduced alcohol by volume (ABV). As part of the partnership, Seed Library’s team has developed a special low-ABV menu and cocktail kit which will be introduced at a launch event involving dialogues between Drinks Distilled, Crossip’s co-founders, and La’Mel Clarke, the floor manager of Seed Library. This move signifies the growing enthusiasm among consumers to explore and test unique, non-alcoholic spirits in social environments.
Which Organizations Are Driving Progress In The Snack And Nonalcoholic Beverage Bars Industry?
Major companies operating in the snack and nonalcoholic beverage bars market include Starbucks Corporation, Inspire Brands Inc., McDonald’s Corporation, PepsiCo Inc., Nestlé SA, The Kellogg Company, General Mills Inc., Mars Incorporated, The Coca-Cola Company, Unilever plc, Calbee Inc., Barista Coffee Company Limited, ITC Limited, HALO Foods Co. Ltd., Gloria Jean’s Coffees LLC, JAB Holding Company, Brinker International Inc., BJ’s Restaurants Inc., Danone SA, Monster Beverage Corporation, Red Bull GmbH, The Hershey Company, Mondelez International Inc., The Kraft Heinz Company, Keurig Dr Pepper Inc., Ocean Spray Cranberries Inc., Welch’s Foods Inc., Arizona Beverages USA LLC, Bai Brands LLC, KeVita Inc., Vita Coco Company Inc.
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Which Region Is Expected To Experience The Highest Growth In The Snack And Nonalcoholic Beverage Bars Industry?
Asia-Pacific was the largest region in the snacks and non-alcoholic beverage bars market in 2024. North America is expected to be the fastest-growing region in the snack and non-alcoholic beverage bars market report during the forecast period. The regions covered in the snack and nonalcoholic beverage bars market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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