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What CAGR And Valuation Are Anticipated For The Male Toiletries Market?

The size of the male toiletries market has been experiencing a steady increase over the past years. It is projected to expand from $27.6 billion in 2024 to $28.73 billion in 2025, with a compound annual growth rate (CAGR) of 4.1%. The growth during the historic period is primarily due to the emergence of e-commerce, changes in gender norms, influence of media and advertising, changes in lifestyles, and increased disposable income.

Predictions indicate significant expansion in the male toiletries market in the coming years, with an expected worth of $36.54 billion by 2029. This reflects a 6.2% compound annual growth rate (CAGR). Factors contributing to this projected growth include an increase in personalized grooming, improved awareness of skincare among men, a rise in online subscription services, a preference for natural and organic ingredients, and an aging male demographic. Trends expected to emerge during this period include toiletries tailored for travel, environmentally conscious and sustainable products, products that don’t cater to a specific gender, products infused with CBD, and advanced grooming tools.

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Which Growth Drivers Are Shaping The Male Toiletries Market Outlook?

The global male toiletries market is anticipated to expand due to the increasing population worldwide. Male toiletries refer to the products employed by men for personal hygiene purposes, including oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving creams, and razors. The World Population Prospects 2022 report from the United Nations Department of Economic and Social Affairs, a UK-based international body for social, economic, and environmental goals, predicts that the global population will reach 8.0 billion by mid-November 2022. This signifies a substantial rise from the 2.5 billion in 1950, an addition of 1 billion since 2010, and 2 billion since 1998. The report indicates that Eastern and South-Eastern Asia, along with Central and Southern Asia, were the most populated regions in 2022, totaling 2.3 billion, or 29%, and 2.1 billion, or 26%, respectively. Consequently, the population increase is anticipated to stimulate male toiletries market growth.

Which Segmentation Categories Are Highlighted In The Male Toiletries Market Analysis?

The male toiletriesmarket covered in this report is segmented –

1) By Product: Deodorants, Haircare Products, Skincare Products, Shower Products

2) By Type: Mass Products, Premium Products

3) By Distribution Channel: Supermarkets And Hypermarkets, Pharmacies, Specialty Stores, Departmental Stores, Other Distribution Channels

Subsegments:

1) By Deodorants: Roll-On Deodorants, Spray Deodorants, Stick Deodorants, Natural Or Organic Deodorants

2) By Haircare Products: Shampoos, Conditioners, Hair Styling Products, Hair Treatments

3) By Skincare Products: Facial Cleansers, Moisturizers, Sunscreens, Shaving Products

4) By Shower Products: Body Wash, Bar Soap, Shower Gels, Exfoliating Scrubs

Which Market Trends Are Expected To Define The Future Of The Male Toiletries Market?

Key players in the male toiletries market are focused on launching men’s grooming products to broaden their product lines and meet the increasing demand for customized skincare, haircare, and grooming solutions specifically designed for men. Men’s grooming products encompass a vast selection of personal care products ideated for men’s hygiene, grooming and appearance enhancement. The goal behind this drive is to reshape men’s grooming by encouraging self-care practices that are inclusive and trailblazing. For example, in April 2024, BOHEM, a men’s personal grooming product line, was launched by Piramal Pharma Limited, a company based in India. The lineup includes a hair removal spray, beard growth oil, and an underarm roll-on. BOHEM intends to grow its product range to comprise face washes, serums, and shower gels, catering to the varied requirements of contemporary men. This expansion highlights the brand’s dedication to offering all-inclusive grooming solutions.

Which Companies Hold A Competitive Edge In The 95 Market?

Major companies operating in the male toiletries market include Beiersdorf AG, L’Oréal S.A., The Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc., Coty Inc., Molton Brown Limited, Vi-John Group, Unilever plc, Edgewell Personal Care, Koninklijke Philips N.V., Natura & Co., Colgate-Palmolive Company, Johnson & Johnson, The Hut.com Ltd., Brickell Brands LLC, The Hut.com Limited, Baxter of California LLC, Bulldog Skincare Limited, Harry’s Inc., Jack Black LLC, Aramis Inc., Malin+Goetz LLC, Menaji Worldwide LLC, Men’s Society Limited, Murdock London Limited, Neville Limited, Proraso S.r.l., Recipe for Men AB, Taylor of Old Bond Street Limited, The Art of Shaving LLC, Truefitt & Hill Limited, Uppercut Deluxe Pty. Ltd.

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Which Geographic Regions Are Creating Strong Demand In The Male Toiletries Market?

North America was the largest region in the male toiletries market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the male toiletries market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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