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What CAGR And Valuation Are Anticipated For The Blueberries Market?

The market for blueberries has been experiencing strong growth in recent years. Its size is projected to grow from $9.25 billion in 2024 to $9.84 billion in 2025, with a compound annual growth rate (CAGR) of 6.5%. The growth experienced in the historic period is a result of several factors including increased awareness among consumers about the health benefits of blueberries, the expansion of areas dedicated to blueberry cultivation, rising demand from the food processing industry, increasing numbers of products containing blueberries, and a growing trend of blueberry-based desserts.

The market size for blueberries is projected to witness significant expansion in the upcoming years, reaching $12.44 billion by 2029 with a 6.0% compound annual growth rate (CAGR). The anticipated growth during the forecast period can be ascribed to a shift towards sustainable agricultural methods, evolving dietary choices favoring plant-based foods, regulatory alterations influencing production and distribution, the use of blueberries in functional foods and beverages, and climate change’s impact on cultivation approaches. Key trends during this period will include an increased emphasis on value-added blueberry products, the introduction of premium blueberry strains, the application of blockchain technology for supply chain transparency, blueberry product customization targeting specific consumer groups, and collaborations between farmers and chefs promoting culinary creativity.

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What Are The Primary Factors Supporting The Blueberries Market Expansion?

The growth of the blueberries market is anticipated due to rising consumption of healthy beverages. Nutritious beverages offer valuable nutrients, contributing to overall health and wellness. Blueberries, with their rich nutritional content and antioxidant properties, are frequently used in these healthy beverages, including smoothies, juices, and teas. As per the Agriculture and Agri Food Canada, a government entity in Canada, the health and wellness beverage market in India is forecasted to climb to around $5.9 billion by 2026, a rise from nearly $3.2 billion in 2022. This showcases 16.7% compound annual growth rate (CAGR). As such, the blueberries market is powered by the increased consumption of healthy beverages.

Which Segments Define The Structure Of The Blueberries Market?

The blueberries market covered in this report is segmented –

1) By Type: Frozen Blueberry, Dried Blueberry, Blueberry Juice Concentrate, Blueberry Puree, Other Types

2) By Distribution Channel: Super Markets, Convenience Stores, Online Channels, Other Distribution Channels

3) By End-User: Business To Business (B2B), Sauces And Dressings, Bakery And Confectionery, Snacks And Savory Products, Ice Creams, Beverages, Other End-Users

Subsegments:

1) By Frozen Blueberry: Individually Quick Frozen (Iqf) Blueberries, Bulk Frozen Blueberries, Organic Frozen Blueberries

2) By Dried Blueberry: Dehydrated Blueberries, Freeze-Dried Blueberries, Sun-Dried Blueberries

3) By Blueberry Juice Concentrate: Organic Blueberry Juice Concentrate, Conventional Blueberry Juice Concentrate

4) By Blueberry Puree: Organic Blueberry Puree, Conventional Blueberry Puree, Smoothie-Grade Blueberry Puree

5) By Other Types: Canned Blueberries, Blueberry Extract, Blueberry Powder

What Strategic Shifts And Innovations Are Influencing The Blueberries Market?

In an increasingly competitive market environment, leading businesses in the blueberry sector are driving innovation by creating high-quality, value-added cultivars featuring superior flavor profiles, such as premium blueberry varieties. These premium varieties are recognized for their exceptional quality, flavor, and traits, often leading to higher market prices due to their extraordinary features. For example, in February 2024, Inka’s Berries, a company dedicated to the production and development of fresh blueberries in Peru, introduced the Abril Blue+ and Alessia Blue+ varieties. These new varieties are characterized by their robustness, durability, exceptional taste, extended post-harvest shelf life, large size, and sweetness. The introduction of these varieties demonstrates Inka’s Berries’ dedication to innovation, responsiveness to market demands, and their proactive approach to tackling the challenges of climate change, thus potentially redefining the blueberry market with improved efficiency, quality, and climate adaptability.

Who Are The Primary Market Leaders In The Blueberries Market?

Major companies operating in the blueberries market are Nestle S.A, United Natural Foods Inc., The Kraft Heinz Company, General Mills Inc., WK Kellogg Co, Conagra Brands Inc., The Hershey Company, Campbell Soup Company, Dole plc, Ingredion Incorporated, J.R. Simplot Co., Fresh Del Monte Produce Inc., AGRANA Beteiligungs AG, Döhler GmbH, The Hain Celestial Group Inc., Seneca Foods Corporation, Ardo NV, Sensient Technologies, Hortifrut, SunOpta Inc., Earthbound Farm, Naturex, Driscoll’s Inc., Scenic Fruit Company, Bio-Botanica Inc., Harbin Gaotai Food Co. Ltd., Sun World International LLC, FutureCeuticals

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What Regional Factors Are Accelerating Growth In The Blueberries Market?

North America was the largest region in the blueberries market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the blueberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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