Global Sales Force Automation Software Market
Information Technology

Sales Force Automation Software Market Projected at $19.82 Billion by 2029 | Strategic Insights and Forecast Data

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How Has the Sales Force Automation Software Market Size Changed, over the years?

There has been a swift expansion in the sales force automation software market over the past few years. The market is projected to rise from $11.51 billion in 2024 to $12.85 billion in 2025, indicating a compound annual growth rate (CAGR) of 11.7%. This growth during the historical period is due to several factors such as the adoption of cloud computing, heightened demand for mobility solutions, emphasis on customer experience, the pressure for regulatory compliance, and the requirement for process automation.

How Much Will the Sales Force Automation Software Market Be Worth in 2029?

The market size for sales force automation software is projected to experience swift expansion in the ensuing years, with an anticipated growth to $19.82 billion by 2029, indicating a Compound Annual Growth Rate (CAGR) of 11.4%. Factors driving this growth over the forecast period are the advent of predictive analytics, focus on data security and confidentiality, the need for real-time intel, an increase in remote workforces, and the proliferation of subscription-based models. Key trends expected during this period include sales analytics, association with virtual reality for product showings, amplified sales coaching and training utilities, collaboration with blockchain for secure transactions, and the growth of voice-activated aids for sales operations.

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Which is the Largest Company in the Sales Force Automation Software Market?

Major companies operating in the sales force automation software market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., Infor Inc., Sage Group plc, HubSpot CRM, Pegasystems Inc., Zoho Corporation Pvt. Ltd., Bullhorn Inc., CRMnext, Aptean Inc., Freshworks Inc., Infusionsoft (Keap), SugarCRM, Creatio, Rave Digital, Pipedrive, ACG Infotech Ltd., Consensus Sales Inc., Swiftpage, iRely LLC, Isightly, Shape, Copper CRM Inc., Nimble, Technology Group International, Spiro.AI

What Are the Main Market Drivers in the Sales Force Automation Software Industry?

The anticipated rise in the use of cloud-based solutions foresees a substantial growth in the sales force automation software market. Software or services that operate entirely over the internet without the need for on-site infrastructure are what constitute cloud-based solutions. Their growing adoption can be ascribed to factors such as cost-effectiveness, scalability, flexibility, improved collaboration capabilities, and the rising demand for remote work infrastructure. Sales force automation software enhances the growing adoption of cloud-based solutions by organizing sales operations, centralizing data access, allowing real-time collaboration amongst remote groups, and providing scalable infrastructure with no need for significant on-site hardware. For example, in December 2023, data from Eurostat, a Luxembourg-based intergovernmental organization, revealed that approximately 45.2% of EU enterprises were making use of cloud computing services, predominantly for tasks such as email hosting, file storage, and various operational tasks, showing an increase of 4.2 percentage points from 2021. Therefore, the growing adoption of cloud-based solutions is bolstering the expansion of the sales force automation software market.

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How Is the Sales Force Automation Software Market Segments Structured?

The sales force automation software market covered in this report is segmented –

1) By Deployment: Cloud, On-Premise

2) By Enterprise: Large Enterprises, Small And Medium Enterprises (SMEs)

3) By Application: Lead Management, Sales Forecasting, Order And Invoices Management, Opportunity Management, Other Applications

4) By End-Use: Banking Financial Services And Insurance (BFSI), Retail, Healthcare, Telecom, Manufacturing, Automotive, Media And Entertainment, Other End-Uses

Subsegments:

1) By Cloud: Software-As-A-Service (SaaS), Multi-Tenant Cloud, Single-Tenant Cloud, Cloud Integration With CRM And ERP Systems

2) By On-Premise: Installed Software Solutions, Customizable Deployment, Integration With Legacy Systems, Private Server Hosting

What Strategic Trends Are Transforming the Sales Force Automation Software Market?

Prominent businesses in the sales force automation software market are sharpening their competitive strategies by focusing on the development of innovative solutions like salesforce development testing solutions. These solutions are designed to ascertain the quality, reliability, and functionality of Salesforce applications and adaptations. One example is from March 2024, when a US software firm, Copado Inc., introduced Copado Explorer, a ground-breaking tool built to streamline and enhance testing procedures for Salesforce development teams. A sizable portion of the testing process is automated by Copado Explorer, with easy incorporation into the CI/CD (Continuous Integration/Continuous Delivery) pipeline. This ensures continuous, collaborative testing at all stages of the software creation cycle. This pioneering tool represents a major breakthrough in efficient, all-inclusive exploratory testing, and it alters how development teams handle testing in Salesforce settings. The tool’s user-friendly capture and markup options allow testers of all competencies to record findings simply, thus increasing visibility and traceability within Copado’s DevOps platform. Effective integration yields speedier identification, documentation, and solving of issues, enabling testers, even those not technically inclined, to meaningfully contribute to generating and launching automated tests.

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Which Global Regions Offer the Highest Growth in the Sales Force Automation Software Market?

North America was the largest region in the sales force automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sales force automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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This Report Delivers Insight On:

1. How big is the sales force automation software market, and how is it changing globally?

2. Who are the major companies in the sales force automation software market, and how are they performing?

3. What are the key opportunities and risks in the sales force automation software market right now?

4. Which products or customer segments are growing the most in the sales force automation software market?

5. What factors are helping or slowing down the growth of the sales force automation software market?

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