Market Analysis on Lead Generation Software Industry – Insights for Corporate Strategy and R&D

July 26, 2025 by The Business Research Company

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#What Is the Forecast for the Lead Generation Software Market from 2024 to 2025?#_x000D_

There has been a significant expansion in the size of the lead generation software market in the recent past. Its growth is projected to continue from $5.39 billion in 2024 to $5.92 billion in 2025, representing a compound annual growth rate (CAGR) of 10.0%. The previous growth can be ascribed to several factors including the surge in data-driven marketing, amplified utilization of digital marketing, increased requirements for lead and sales generation, affordable smartphone accessibility, and an upsurge in digital transformation._x000D_

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#What Is the Projected Market Size of the Lead Generation Software Market?#_x000D_

Expectations for the lead generation software market anticipate robust expansion in the coming years, with projections reaching $8.58 billion by 2029 and a compound annual growth rate (CAGR) of 9.7%. Factors that can be linked to this predicted growth within the projected period include a rising need for attracting customers, a heightened emphasis on marketing automation, increasing engagement with account-based marketing (ABM), amplified focus on digital marketing, and a growing prevalence of internet users. Notable trends during this timeframe are likely to involve technological progress in areas such as artificial intelligence (AI) and machine learning (ML), demand for cost-effective alternatives, a necessity for predictive analysis, advanced lead capture and customer relationship management (CRM) solutions, and mobile-optimized solutions._x000D_

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#Who are the Major Competitors in the Lead Generation Software Market Outlook?#_x000D_

Major companies operating in the lead generation software market are Salesforce Inc., Adobe Inc., HubSpot Inc., Zoho Corporation Pvt. Ltd., ZoomInfo Technologies Inc., DiscoverOrg, LeadFuze, ActiveCampaign LLC, CIENCE Technologies, Intercom Inc, Driftcom Inc., RocketReach, Keap, Lusha Systems Inc., Bombora Inc., Smith ai, Unbounce, Clearbit Inc., LeadGenius, SalesLoft, Hunter io, Leadfeeder, SharpSpring, Leadformly, Cleverly Inc._x000D_

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#What Is Fueling Growth in the Lead Generation Software Market?#_x000D_

The growth of the lead generation software market is being fueled by the rising number of internet users. Internet users are those individuals who have the ability to access and use the Internet, a worldwide network of interconnected computers and devices. The increasing digitization of services, proliferation of e-commerce, and the popularity of social media and networking are leading to a surge in the number of internet users. Lead management software is primarily used by businesses to streamline their lead generation and conversion procedures. This software can indirectly improve the experience of internet users by fine-tuning the content and offers made available to them, ensuring their data privacy and protection. For example, as reported by the Switzerland-based International Telecommunication Union in February 2024, there was an increase in the global internet user base, from 5.1 billion in 2022 to 5.4 billion in 2023. Thus, the growing number of internet users is propelling the growth of the lead generation software market._x000D_

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#Which Lead Generation Software Market Segments Are Growing the Fastest?#_x000D_

The lead generation software market covered in this report is segmented – _x000D_

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1) By Type: Click Lead, Call Lead_x000D_

2) By Functionality: Lead Capture And Tracking, Lead Nurturing And Management, Lead Scoring And Qualification, Analytics And Reporting_x000D_

3) By Deployment: Cloud-Based, On-Premises_x000D_

4) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises_x000D_

5) By Application: Health, Life, Auto, Home_x000D_

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Subsegments:_x000D_

1) By Click Lead: Landing Page Optimization, Forms And Surveys, Ad Campaigns (PPC, Display Ads), Email Marketing Integration, Social Media Lead Capture, Content Marketing (Blogs, E-Books) _x000D_

2) By Call Lead: Click-To-Call Features, Call Tracking And Analytics, IVR Systems (Interactive Voice Response), Call Routing And Management, Call Recording And Monitoring, SMS Or Voice Call Campaigns, Outbound Call Automation _x000D_

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#Which Industry Trends Are Shaping the Future of the Lead Generation Software Market?#_x000D_

Predominant firms in the lead management software market are formulating AI-integrated account prioritization platforms that increase the precision and data-powered decision-making capabilities in regard to lead ranking and sales targeting tactics. Software powered by AI for account prioritization falls under a group of technological applications that use the prowess of artificial intelligence and machine learning methods to help enterprises in their endeavors of prioritizing and administering their sales leads and accounts more proficiently. For example, Gradient Works, a software company based in Austin, introduced a novel AI-powered account prioritization platform labeled Market Map in October 2023. This platform empowers B2B sales groups to smartly refine their perfect client profile (ICP) and adopt an approach that is backed by data while choosing target accounts. Market Map utilizes generative AI and its exclusive machine learning algorithms to investigate how all accounts within an organisation’s CRM depict their distinctive products, services, and markets in the public domain._x000D_

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#Which Countries Are Leading the Lead Generation Software Market?#_x000D_

North Americawas the largest region in the lead generation software market in 2023. Asia-Pacificis expected to be the fastest-growing region in the forecast period. The regions covered in the lead generation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa._x000D_

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#This Report Delivers Insight On: #_x000D_

1. How big is the lead generation software market, and how is it changing globally?_x000D_

2. Who are the major companies in the lead generation software market, and how are they performing?_x000D_

3. What are the key opportunities and risks in the lead generation software market right now?_x000D_

4. Which products or customer segments are growing the most in the lead generation software market?_x000D_

5. What factors are helping or slowing down the growth of the lead generation software market?_x000D_

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