K-12 Testing And Assessment Market Size to Exceed $19.31 Billion by 2029 | Growth and Industry Trends

July 26, 2025 by The Business Research Company

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#How Has the K-12 Testing And Assessment Market Grown from 2024 to 2025?#_x000D_

The market size for K-12 testing and assessment has seen a robust expansion in the past few years. It is predicted to increase from $12.53 billion in 2024 to $13.69 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 9.2%. The remarkable growth during the historic period is the result of improved understanding of learning techniques, increasing application of games for evaluation, and a heightened interest in personalized learning._x000D_

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#What Growth Rate Is Anticipated for the K-12 Testing And Assessment Market in the Coming Years?#_x000D_

Expecting substantial growth in the coming years, the K-12 testing and assessment market size is anticipated to escalate to $19.31 billion in 2029 with a compound annual growth rate (CAGR) of 9.0%. The factors triggering this growth within the predicted period include the rise in the count of private tutors, heightened demand for online learning, and an elevated preference for standard assessments. Key trends within this forecast tenure are seen as product enhancements, collaborations, and advancements in technology._x000D_

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#Who Are the Leading Companies in the K-12 Testing And Assessment Market?#_x000D_

Major companies operating in the K-12 testing and assessment market are Pearson Plc, Sylvan Learning LLC, Educational Testing Service, Coursera Inc., Houghton Mifflin Harcourt, Instructure Inc., Renaissance Learning Inc., Scantron Corporation, ACT Inc., NWEA, Edgenuity, Excelsoft Technologies Pvt. Ltd., Questar Assessment Inc., Measured Progress, Cognia, Educational Initiatives Pvt. Ltd., Istation inc., Proprofs Inc., Lexia Learning Systems LLC, Edulastic Inc., Cambium Assessment Inc., CORE Education and Consulting Solutions, Illuminate Education Inc., Otus LLC, Classworks Inc._x000D_

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#What Are the Key Drivers of the K-12 Testing And Assessment Market?#_x000D_

The growth of the K-12 testing and assessment market is anticipated to be fueled by the increasing demand for online learning. Online education, which involves the delivery of educational material and instruction over the Internet, is gaining popularity due to its flexibility, easy access, and high-quality remote learning options. These are all outcomes of technological advancements and changing educational needs. Testing and assessment in K-12 online education have several benefits. They offer a personalized, data-based and engaging way to evaluate and support student learning, ensuring that a high-quality education is maintained, irrespective of the learning setting. For example, data from Eurostat, a government agency located in Luxembourg, showed that in the three months of 2023, 30% of EU internet users between the ages of 16 and 74 took part in an online course or used online educational resources. This represents an increase of 2 percentage points from 2022, when it was 28%. As a consequence, the burgeoning demand for online education is stimulating the expansion of the K-12 testing and assessment market._x000D_

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#What Are the Key Market Segments in the K-12 Testing And Assessment Industry?#_x000D_

The K-12 testing and assessment market covered in this report is segmented – _x000D_

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1) By Component: Software, Content, Services_x000D_

2) By Product: Curriculum-Based Testing, Non-Curriculum-Based Testing_x000D_

3) By Method: Blended Method, Online Method, Traditional Method_x000D_

4) By End-User: Schools, Education Institutions, Government Agencies, Private Organizations_x000D_

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Subsegments:_x000D_

1) By Software: Assessment Management Software, Learning Management Systems (LMS), Data Analytics And Reporting Software, Test Creation And Delivery Tools _x000D_

2) By Content: Test Items And Question Banks, Pre-Built Assessments (Standardized Tests, Practice Tests), Adaptive Testing Content, Curriculum-Based Content _x000D_

3) By Services: Consulting Services, Training And Support Services, Test Administration Services, Data Management And Analysis Services, Scoring And Reporting Services_x000D_

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#What Are the Latest Trends in the K-12 Testing And Assessment Market?#_x000D_

Leading firms in the K-12 testing and assessment market are innovating and establishing next-generation assessment solutions to better gauge student outcomes and performance. These advanced assessment solutions provide a leap forward in education evaluation, offering more tailored, data-informed, and captivating methods to assess and promote student learning. For instance, in December 2023, an Austrian non-profit entity, New Meridian, introduced ProgressGuide, a newly developed through-year assessment system. This system was fabricated to assist school districts in pinpointing instruction and tracking student progress throughout the year. This breakthrough in assessment is a cornerstone of New Meridian’s mission to endorse quality education for all students by promoting deeper understanding and advocating fairness in education._x000D_

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#What Are the Key Regional Markets in the K-12 Testing And Assessment Industry?#_x000D_

North Americawas the largest region in the K-12 testing and assessment market in 2023. The regions covered in the K-12 testing and assessment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa._x000D_

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#This Report Delivers Insight On: #_x000D_

1. How big is the k-12 testing and assessment market, and how is it changing globally?_x000D_

2. Who are the major companies in the k-12 testing and assessment market, and how are they performing?_x000D_

3. What are the key opportunities and risks in the k-12 testing and assessment market right now?_x000D_

4. Which products or customer segments are growing the most in the k-12 testing and assessment market?_x000D_

5. What factors are helping or slowing down the growth of the k-12 testing and assessment market?_x000D_

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