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How Has the Domestic Tourism Market Size Changed, over the years?

In recent times, the size of the domestic tourism market has seen a swift expansion. The market, which is set to escalate from $1783.9 billion in 2024 to $2071.49 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 16.1%. Factors such as economic growth, enhanced disposable income, an expanding middle-class populace, developments in travel infrastructure, and improved transport networks have contributed to the growth experienced in the historic period.

How Much Will the Domestic Tourism Market Be Worth in 2029?

The size of the domestic tourism market is anticipated to witness exponential growth in the forthcoming years, with projections of reaching an impressive $3732.67 billion by 2029, fueled by a compound annual growth rate (CAGR) of 15.9%. Factors that contribute to the growth during this period include a heightened interest in immersive travel experiences, advancements in online reservation technologies, prioritization of eco-tourism, development of local travel possibilities, and a surge in remote work which permits travel flexibility. Some emerging trends forecasted for this period consist of increased popularity of staycations and local escapades, focus on environmentally conscious tourism, reliance on mobile and AI for travel logistics, proliferation of tailored travel packages, and the advent of virtual reality in enhancing travel experiences.

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Which is the Largest Company in the Domestic Tourism Market?

Major companies operating in the domestic tourism market are Marriott International Inc., Four Seasons Hotels Limited, Loews Hotels Holding Corporation, Relais & Châteaux International, Holiday Hospitality Franchising LLC, Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, Radisson Hospitality Inc., Accor S.A., InterContinental Hotels Group PLC, Sofitel Hotels & Resorts, Best Western International Inc., Motel 6 Operating L.P., Shangri-La International Hotel Management Ltd., Omni Hotels Management Corporation, Red Roof Inns Inc., Choice Hotels International Inc., Wyndham Hotels & Resorts Inc., Extended Stay America Inc., Kimpton Hotels & Restaurants LLC, Sonesta International Hotels Corporation, Drury Hotels Company LLC, The Ritz-Carlton Hotel Company L.L.C., La Quinta Holdings Inc., Fairmont Hotels & Resorts Inc.

What Are the Main Market Drivers in the Domestic Tourism Industry?

The escalating interest in rural and eco-tourism is predicted to bolster the growth of the local tourism industry in the future. Traveling to rural areas and natural environments, rural and eco-tourism provides individuals with the opportunity to relish the serenity, visual appeal, and outdoor activities these regions offer. The craving for rural and eco-tourism is escalating due to a growing need to break free from city life, which provides peace, relaxation, and connection with nature. Rural and eco-tourism greatly amplifies domestic tourism by attracting tourists to rural regions, thus distributing beneficial economic impacts across different areas and alleviating the burden on city tourism hotspots. For instance, in May 2023, a report from the United Nations World Tourism Organization, a specialized agency based in Spain, revealed that in the first quarter of 2023, international tourist arrivals soared to 80% of pre-pandemic levels, totaling around 235 million travelers, more than double the number compared to the same period in 2022. The tourism sector demonstrated remarkable resilience, with revised data for 2022 showing that over 960 million international tourists traveled abroad that year, accomplishing a recovery of 66% of pre-pandemic levels, underlining the industry’s capacity to bounce back and regain its pace. Therefore, the escalating interest in rural and eco-tourism is stimulating the growth of the local tourism industry.

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How Is the Domestic Tourism Market Segments Structured?

The domestic tourismmarket covered in this report is segmented –

1) By Tour Type: Adventure, Spiritual Or Cultural, Sports, Weekend Getaways, Other Tour Types

2) By Tourism Type: Local Travel, Interstate Travel

3) By Mode Of Booking: Online, Offline

4) By Demographics: Young Adults, Adults, Seniors, Families, Groups

5) By Duration: Short-Term, Mid-Term, Long-Term

Subsegments:

1) By Adventure: Trekking And Hiking Tours, Wildlife Safari And Eco-Tourism, Mountain Climbing And Expedition Travel, Water Sports, Camping And Outdoor Exploration, Extreme Sports

2) By Spiritual Or Cultural: Pilgrimage And Religious Tours, Cultural Heritage And Historic Site Visits, Festivals And Traditional Celebrations, Art And Craft Tours, Cultural Immersion Experiences, Yoga And Meditation Retreats

3) By Sports: Football, Cricket, And Other Sporting Event Tours, Adventure And Outdoor Sports, Water Sports, Golf And Polo Tours, Fitness And Training Camps, Motor Sports Events

4) By Weekend Getaways: Short Escapes To Nearby Destinations, Relaxation And Spa Retreats, Nature And Countryside Retreats, Family-Friendly Weekend Trips, Beach And Coastal Weekend Getaways, Luxury And Boutique Hotels For Weekend Stays

5) By Other Tour Types: Gastronomic And Culinary Tours, Educational And Learning Tours, Eco-Tourism And Sustainable Travel, Photography And Nature Tours, Health And Wellness Getaways, Romantic And Honeymoon Packages.

What Are the Key Market Trends in the Domestic Tourism Industry?

Leading firms in the domestic tourism industry are concentrating on adopting progressive technologies and innovations like AI-based trip planners, aimed at improving customer services and simplifying travel planning processes. An AI trip planner is an advanced digital tool that employs artificial intelligence to study user patterns and travel data to develop personalized, effective, and streamlined travel schedules. For example, Booking.com, a reputable online travel agency based in the Netherlands, rolled out its AI Trip Planner in June 2023. This distinctive feature within its application uses AI and extensive language model technology from OpenAI’s ChatGPT API to offer an interactive and personalized travel planning experience. This handy tool enables users to access bespoke travel suggestions, discover new places, and smoothly book accommodations, all via an engaging chat interface.

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Which Global Regions Offer the Highest Growth in the Domestic Tourism Market?

North America was the largest region in the domestic tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the domestic tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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This Report Delivers Insight On:

1. How big is the domestic tourism market, and how is it changing globally?

2. Who are the major companies in the domestic tourism market, and how are they performing?

3. What are the key opportunities and risks in the domestic tourism market right now?

4. Which products or customer segments are growing the most in the domestic tourism market?

5. What factors are helping or slowing down the growth of the domestic tourism market?

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