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What Is the Forecast for the Cruelty-Free Makeup Market from 2024 to 2025?

The market size for cruelty-free cosmetics has seen significant growth in the recent past. The value is projected to rise from $6.35 billion in 2024 to $6.88 billion in 2025, reflecting a compound annual growth rate (CAGR) of 8.4%. The historical growth is linked to the increasing awareness of lactose intolerance, health and wellness movements, dietary patterns, functional characteristics, and the clean label initiative.

What Is the Projected Market Size of the Cruelty-Free Makeup Market?

Expectations are high for a substantial expansion in the cruelty-free makeup market in the coming years. It’s projected to escalate to a value of $8.92 billion by 2029, with a compound annual growth rate (CAGR) of 6.7%. Multiple factors are anticipated to play a role in this growth throughout the forecasting period, including an increasing number of health-aware consumers, the inclusion of plant-based substitutes, global changes in eating habits, broad product applications, and clean, sustainable sourcing methods. The forecast period is also speculated to see varied trends such as the internationalization of food tastes, inventive adjustment in product formulations, cutting-edge improvements in dairy processing techniques, e-commerce and direct-to-consumer inclinations, and a heightened focus on sustainable and ethical practices.

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Who are the Major Competitors in the Cruelty-Free Makeup Market Outlook?

Major companies operating in the cruelty-free makeup market report are Unilever PLC, L’Oréal S.A., Estée Lauder Companies Inc., Ulta Beauty Inc., bareMinerals, e.l.f. Beauty Inc., Tarte Inc., Kendo Holdings Inc., Juice Beauty, A.W. Faber-Castell Cosmetics GmbH, Axiology Beauty, theBalm Cosmetics, Milani Cosmetics, Pacifica Beauty LLC, Urban Decay Cosmetics LLC, Ere Perez Natural Cosmetics Pty Ltd., Gabriel Cosmetics Inc., Au Naturale Cosmetics, Catrice Cosmetics, blInc., Absolution Cosmetics, Clove + Hallow LLC, Lily Lolo, Elate Cosmetics, MO MI BEAUTY, Anastasia Beverly Hills, Hynt Beauty, Gressa Skin, Inika Organic, Emma Jean Cosmetics Inc.

What Is Fueling Growth in the Cruelty-Free Makeup Market?

The growth of the cruelty-free makeup market is anticipated to be fuelled by an increasing consumer emphasis on sustainability and natural ingredients. This beauty product category of cruelty-free makeup embodies environmental responsibility and ethical principles. There is a rising demand for beauty products that not only reflect ethical values but also have a minimal impact on the environment and resonate with eco-conscious preferences. This demand is seen in the upward trend in Europe for cosmetics with natural ingredients, with the CBI Ministry of Foreign Affairs, a government entity based in the Netherlands, indicating an increase in demand from $1.12 million (€1.03 million) in 2021 to $1.38 million (€1.27 million) in 2022. It is, therefore, clear that the focus on sustainability and natural ingredients by consumers is fuelling the development of the cruelty-free makeup market.

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Which Cruelty-Free Makeup Market Segments Are Growing the Fastest?

The cruelty-free makeup market covered in this report is segmented –

1) By Product Type: Cruelty Free Facial Makeup, Cruelty Free Eye Makeup, Cruelty Free Lip Makeup, Cruelty Free Nail Makeup

2) By Customer Orientation: Women, Unisex, Men, Kids

3) By Sales Channel: Modern Trade, Specialty Store, Salons And Spa, Departmental Stores, Convenience Stores, Online Stores

Subsegments:

1) By Cruelty-Free Facial Makeup: Foundations, Concealers, Blushes, Highlighters, Setting Sprays Or Powders

2) By Cruelty-Free Eye Makeup: Eyeliners, Mascaras, Eyeshadows, Brow Products

3) By Cruelty-Free Lip Makeup: Lipsticks, Lip Glosses, Lip Liners, Lip Balms

4) By Cruelty-Free Nail Makeup: Nail Polishes, Nail Treatments, Nail Care Products

Which Industry Trends Are Shaping the Future of the Cruelty-Free Makeup Market?

The primary focus of major corporations in the cruelty-free makeup market is to boost their product ranges and devote a major part of their revenue to the preservation and rescue of endangered animal species. This expansion in the cruelty-free makeup realm refers to how cosmetic firms and labels diversify their product range to accommodate a broader set of customer inclinations and necessities. For example, Colorbar Cosmetics Private Limited, a cosmetic firm based in India, initiated its Co-Earth line in March 2023. The Co-Earth line is committed towards clean beauty and animal welfare, offering products manufactured from natural sources and confirming to be cruelty-free, vegan, as well as void of paraben, SLS, and sulfates.

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Which Countries Are Leading the Cruelty-Free Makeup Market?

North America was the largest region in the cruelty-free makeup market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cruelty-free makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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This Report Delivers Insight On:

1. How big is the cruelty-free makeup market, and how is it changing globally?

2. Who are the major companies in the cruelty-free makeup market, and how are they performing?

3. What are the key opportunities and risks in the cruelty-free makeup market right now?

4. Which products or customer segments are growing the most in the cruelty-free makeup market?

5. What factors are helping or slowing down the growth of the cruelty-free makeup market?

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