Global Agencies SEO Services Market
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Agencies SEO Services Market Outlook 2025 – Insights for Executive and Strategic Planning

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How Has the Agencies SEO Services Market Grown from 2024 to 2025?

The market size of SEO services provided by agencies has seen a considerable expansion in the previous years. The projected growth estimates that it will rise from $73.28 billion in 2024 to $86.7 billion in 2025, marking a compound annual growth rate (CAGR) of 18.3%. The historical growth in this market can be associated with several factors including an increase in digital media consumption, a swell in the use of smartphones and internet services, digital inclusion of older demographics, and beneficial government policies.

What Growth Rate Is Anticipated for the Agencies SEO Services Market in the Coming Years?

The market size for SEO services provided by agencies has a promising and quick expansion projected in the upcoming years, with an expected growth to $157.81 billion in 2029 and a compound annual growth rate (CAGR) of 16.2%. The forthcoming period’s growth spurt can be linked to factors such as increased revenues from digital advertising, accessibility of inexpensive internet in emerging economies, the expanding community of digital natives, and the surge in the use of social media. Several upcoming trends are anticipated within this time frame, including the implementation of rich snippets, emphasis on visual data, optimization of video content, mobile-based optimization, page experience signal, voice-based search, comprehensive keyword research, and the inclusion of featured snippets.

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Who Are the Leading Companies in the Agencies SEO Services Market?

Major companies operating in the agencies SEO services market include WEBFX, The SEO Works Limited, Moz Inc., WordStream, Ignite Visibility, Big Leap, SocialSEO, Victorious, Searchbloom, SAG ipl, SEO.in, TechMagnate, SEO Valley, SEOTonic, SEO Discovery, PageTraffic, Indazo, SEO Agency, SEO Shifu, GMA, Netconcepts, Digital Marketing Agency (DMA), Hangzhou SEO Network Technology, R1SEO, Webguru Tokyo, Info Cubic, One Egg Digital, Sparro, Newpath Web, Digital Next, Web Design Korea, DDB Group, Cartoozo, Genie Crawl, Custard Online Marketing, Pearl Lemon, iCONQUER, Boostability, Indexsy, DAC Media, Develoop Software, Webbing, Amplifica, Indigoextra Ltd, Wake Up Media, iCrossing, Contentbird, Ascensor Limited, Delante, Onely, MiroMind, Strategiczni.pl, Comrade Web, Flatstack, Nimax, InsightWhale, AppCraft, NNC Services, Danco Vision, JML Network, Xivic, SEO Cupcake, SmartSites, Lounge Lizard, Conklin Media, SEOValley, Inside Digital, Agência WnWeb, Sherlock Communications, Developers.dev, Biziil Inbound Marketing, Doomel, Goomark, Criação de Sites Profissionais AlanPereira.com, The Growth Agency, Mago SEO, Olivas Digital, Maudy SEO Consultant – Website Optimization, SEO Fernando, Curacautin – SEO and Mkt Digital, Agency Madison, WPSEO, SEO Marketing, Digital Marketing Agency, Spiralytics Agency, marketingagency.io, Site Square Marketing Digital, Digital Bees, LinoMix, Uprise Negócios Digitais, Bruce Clay Inc., BeOnTop, Professional SEO company TrustCorp, Zarief, Traffic, Brain Space, Angora Media, KeyScouts, Mobupps, SEO Studio, SEO Durban, Preferred Marketers, Web SEO Online, BlueMagnet, TopLine Comms, Storyteller, B&E Design Firm.

What Are the Key Drivers of the Agencies SEO Services Market?

The spur in smartphone and internet utilization, particularly in emerging economies, is predicted to stimulate the demand for SEO services provided by agencies throughout the forthcoming period. To illustrate, Uswitch Limited, a service company based in the UK that specializes in price comparison and switching services, reported in February 2023 that there were about 71.8 million mobile connections in the UK, marking a 3.8% surge or approximately 2.6 million more than in 2021. Furthermore, it’s projected that, by 2025, 95% of the UK’s population of 68.3 million, which equates to 65 million people, will possess a smartphone. The surge in smartphone utilization and internet service penetration has simplified access to video content and information and necessitated optimization of searches, thus favorably affecting the market for SEO services offered by agencies.

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What Are the Key Market Segments in the Agencies SEO Services Industry?

The agencies SEO services market covered in this report is segmented –

1) By Service Type: Online Services, Offline Services

2) By Subscription: Monthly, Annually, Other Subscription

3) By End Use Industry: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End-Use Industries

Subsegments:

1) By Online Services: On-Page SEO (Keyword Optimization, Meta Tags, Content Optimization), Off-Page SEO (Link Building, Social Media Engagement), Technical SEO (Site Speed Optimization, Mobile-Friendliness, Crawlability), Local SEO, E-commerce SEO

2) By Offline Services: SEO Training And Consultancy, SEO Strategy Development, Brand Reputation Management (PR), Competitor SEO Analysis, Analytics And Reporting Services

What Are the Latest Trends in the Agencies SEO Services Market?

In the agency SEO services market, a dominant trend among prominent companies involves the utilization of Zero-Click Search Results to enhance their visibility in search outcomes. Zero-click searches refer to search engine results pages (SERPs) that provide the answer directly at the top, eliminating the need for additional clicks to finalize the search. As the name suggests, a zero-click search fulfills the search intent at the uppermost part of the SERP. For example, a research conducted by Semrush Holdings, Inc., an American company offering digital marketing tools, revealed in October 2022 that 25.6% of desktop searches and 17.3% of mobile searches were zero-click searches. This category encompasses database-style, dictionary and encyclopedia-style, as well as map direction-style searches.

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What Are the Key Regional Markets in the Agencies SEO Services Industry?

Asia-Pacific was the largest region in the agencies SEO services market in 2024. Middle East is expected to be the fastest-growing region in the global agencies SEO services market during the forecast period. The regions covered in the agencies SEO services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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This Report Delivers Insight On:

1. How big is the agencies seo services market, and how is it changing globally?

2. Who are the major companies in the agencies seo services market, and how are they performing?

3. What are the key opportunities and risks in the agencies seo services market right now?

4. Which products or customer segments are growing the most in the agencies seo services market?

5. What factors are helping or slowing down the growth of the agencies seo services market?

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