Discover trends, market shifts, and competitive outlooks for the event management platform industry through 2025-2034 with The Business Research Company’s reliable data and in-depth research

What Are the Key Milestones in the Event Management Platform Market’s Growth Trajectory From 2025 To 2034?

The market size of the event management platform has seen a swift growth in the past years. The market, which is expected to be worth $40.34 billion in 2024, is projected to reach $45.23 billion in 2025, at a compound annual growth rate (CAGR) of 12.1%. The growth during the historic period is due to the increase in event sponsorship and monetization, the momentum towards digitalization, and the integration with CRM (customer relationship management) and marketing platforms.

In the ensuing years, the market for the event management platform is anticipated to undergo swift expansion. With a compound annual growth rate (CAGR) of 12.3%, the market is projected to reach a value of $71.83 billion by 2029. The augmentation in the forecast period is primarily motivated by the intensifying focus on analytics, the prerequisite for automation and efficiency, and a surge in hybrid and virtual events. During the forecast period, prominent trends such as hybrid event solutions, AI and automation, association with virtual event platforms, use of blockchain for ensuring safety and clarity, and immersive technologies are expected.

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What Are the Core Growth Drivers Propelling the Event Management Platform Market Forward?

The rapid adoption of online events is projected to fuel the expansion of the event management platform market. Virtual events, completely online gatherings or conferences that do not require physical presence, make use of digital technologies to offer attendees, speakers, exhibitors, and sponsors immersive and engaging experiences. Event management platforms, providing extensive functionality, personalization opportunities, and support services, are indispensable tools for the orchestration of effective virtual events. They simplify the planning process, heighten participant involvement, and offer crucial insights to organizers. For instance, in 2022, a survey by Kaltura, a US-based software firm, involving over 1250 organizers and attendees, revealed that 92% of organizers transitioned to virtual events for 2021, 94% are gearing up for virtual events in 2022, and 48% are looking to increase their count of virtual events next year. Hence, the rapid uptake of online events is spurring the expansion of the event management platform market.

What Segment Types Define the Event Management Platform Market Structure?

The event management platform market covered in this report is segmented –

1) By Component: Hardware, Software, Services

2) By Deployment: On-Premise, Cloud-Based

3) By Application: Event Planning, Event Registration And Ticketing, Event marketing, Content Management, Networking Management, Analytics And Reporting, Audience Management And Communication, Visitor Management, Venue Management, Other Applications

4) By End User: Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations r Non-profitable Trusts Or Government Bodies, Other End Users

Subsegments:

1) By Hardware: Event Management Kiosks, Audio-Visual Equipment, Wearables, Sensors And RFID Tags

2) By Software: Event Planning And Scheduling Software, Ticketing And Registration Software, Event marketing Software, Event Analytics And Reporting Software, Mobile Event Apps, Virtual Event Platforms

3) By Services: Event Planning And Consulting Services, Event Staffing And On-site Support, Technical Support And Maintenance Services, Content Management And Production Services, Venue Management Services

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Which Geographic Areas Hold the Strongest Growth Potential in the Event Management Platform Market?

North America was the largest region in the event management platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event management platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which Emerging Trends that Are Influencing theEvent Management Platform Industry Evolution?

Major players in the event management platform market are concentrating on creating unique platforms like Cvent Events+ to remain competitive and cater to the changing demands of the market. Events+ is a complete system for event management that aids in event promotion and aids attendees in finding upcoming events and webinars. For example, Cvent Holding Corp., a technology firm based in the US, introduced Cvent Events+ in July 2023. This platform is a multifaceted tool for event marketing and management, offering several features to assist event planners in promoting events, sharing video content, and improving attendee interaction. It is intended to boost engagement with event audiences all year by utilizing video content. Furthermore, it encompasses features like event scheduling, event registration links, video channels, effortless integration, marketing and communication tools, mobile check-in, and an extensive event management software. These features deliver a complete solution for event planners to organize, publicize, and carry out successful events, enhancing attendee participation and satisfaction.

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What Is the Definition of the Event Management Platform Market?

An event management platform refers to a software solution developed to streamline the planning, organization, and execution of events like conferences, trade exhibits, corporate meetings, and social gatherings. This technology aims to consolidate and automate the many tasks and procedures involved in event planning.

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