Discover trends, market shifts, and competitive outlooks for the corporate gifting industry through 2025-2034 with The Business Research Company’s reliable data and in-depth research

What is the Projected CAGR for the Corporate Gifting Market Size from 2025 to 2034?

The market size of corporate gifting has experienced substantial growth over the past few years. Its worth is projected to increase from $839.57 billion in 2024 to $919.94 billion in 2025, at a compound annual growth rate (CAGR) of 9.6%. The historical growth is credited to factors such as corporate relationship enhancement, acknowledgment and appreciation, branding and marketing efforts, occasion-specific gifting, and gaining a competitive edge.

The size of the corporate gifting market is projected to experience robust expansion in the coming years. The market is predicted to reach $1245.8 billion in 2029, boasting a compound annual growth rate (CAGR) of 7.9%. The anticipated growth during the forecast period can be credited to factors such as sustainable and ethical gifting, the emergence of virtual and remote work trends, the influence of globalization, emphasis on health and wellness, and the utilization of data analytics in gift-buying strategies. Key trends projected for the forecast period feature innovations in packaging, emphasis on personalization and customization, the impact of technology on gifting solutions, a shift towards eco-friendly and sustainable gifts, and a preference for artisanal, locally-sourced products and diverse, inclusive gift offerings.

Download a free sample to assess the report’s scope and structure:

https://www.thebusinessresearchcompany.com/sample.aspx?id=13408&type=smp

What are the Fundamental Drivers and Innovations Shaping the Corporate Gifting Market?

The corporate gifting market is poised to expand due to the growing popularity of gift cards. These prepaid cards or vouchers hold a defined monetary value and allow the bearer to buy goods or services up to the card’s value from the retailer or business that issued it. The flexibility of gift cards allows recipients to choose items or experiences that align with their tastes, making them a perfect fit for corporate gifting programs. As per a survey conducted in May 2024 by online prepaid payments firm Recharge based in the Netherlands, it was found that one in five UK adults aged 18 and older (around 11.4 million) use prepaid cards, an increase of 118% since the start of the cost-of-living crisis. Of these users, 34% (or about 3.9 million) reported that they use prepaid cards to manage their finances, and 26% (about 3 million) use them to avoid incurring debt. Thus, the rising popularity of gift cards is projected to accelerate the growth of the corporate gifting market. Another factor contributing to the growth of the corporate gifting market is the surge in corporate conferences and events. Such gatherings, meetings or events are organized by businesses for various reasons. Corporate gifting forms a strategic part of these events, enhancing attendee involvement, reinforcing positive relationships, and boosting brand recognition by providing branded and thoughtful gifts that create lasting impressions and nurture goodwill among attendees. For instance, the In-House Corporate Event (ICE), a UK-based event planning community, predicted in October 2022 that corporate sector event spending would surge by 83% in 2023. Additionally, the Oakridge Golf Club, a UK-based golf course and hospitality venue, stated in January 2023 that around 88% of companies plan to resume in-person and team gatherings for 2022 and 2023. Therefore, the surge in corporate events and conferences contribute to the growth of the corporate gifting market.

How Is the Corporate Gifting Market Segmented?

The corporate gifting market covered in this report is segmented –

1) By Type: Practical Swag Gifts, Food, Personalized Clothing Item, eGift Card, Experience (Airfare or Concert Tickets), Other Types

2) By Sales Channel: Direct Channel, Distribution Channel

3) By Application: Small And Medium-Sized Enterprises (SMEs), Large Enterprises

Subsegments:

1) By Tech Gadgets: Office Supplies, Drinkware, Stationery

2) By Food: Snack Packs, Gourmet Hampers, Gift Baskets

3) By Personalized Clothing Item: T-shirts, Jackets, Caps, Hoodies

4) By eGift Card: Retail eGift Cards, Dining eGift Cards, Online Store eGift Cards

5) By Experience (Airfare or Concert Tickets): Travel Vouchers, Concert Tickets, Event Passes

6) By Other Types: Subscription Boxes, Custom Awards, Event Invitations

Request customized data on this market:

https://www.thebusinessresearchcompany.com/customise?id=13408&type=smp

Which Regions Are Driving the Next Phase of the Corporate Gifting Market Growth?

North America was the largest region in the corporate gifting market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate gifting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Key Trends Are Shaping the Future of the Corporate Gifting Market?

In the corporate gifting market, leading businesses are making strides towards innovating digital alternatives which, for example, would allow smaller ventures to hand-pick and customise merchandise boxes filled with handmade items to personalize accordingly, thereby bolstering client interactions. This approach empowers these small-scale businesses to create unique, memorable gifting experiences that echo their company ethos. Highlighting this trend, in August 2023, a US-based start-up named Mona which specializes in health and wellness goods curated to support women’s health regimes, initiated an inspired corporate present scheme featuring creations by women, refugees, and underrepresented makers. Aiming to uplift marginalized businesspersons and creators, predominantly women and immigrants, this endeavour was backed by Alpine Social Ventures and Stanford. This social initiative spotlights these entrepreneurs via tactical investments and collaborates with smaller companies to piece together merchandise boxes filled with artisanal items, thereby enriching the whole gift-giving experience and encouraging further investment in the participating enterprises.

View the full report here:

https://www.thebusinessresearchcompany.com/report/corporate-gifting-global-market-report

How Is the Corporate Gifting Market Defined and What Are Its Core Parameters?

Corporate gifting refers to the practice of giving gifts by a business or organization to its employees, clients, customers, partners, or other stakeholders as a gesture of appreciation, goodwill, or to mark special occasions. The goal of corporate gifting is to build and strengthen relationships, show appreciation, boost morale, and create positive brand associations.

Purchase the full report and get a swift delivery:

https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=13408

About The Business Research Company:

With over 15000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead in the game.

Get in touch with us:

The Business Research Company: https://www.thebusinessresearchcompany.com/

Americas +1 3156230293

Asia +44 2071930708

Europe +44 2071930708

Email us at [email protected]

Follow us on:

LinkedIn: https://in.linkedin.com/company/the-business-research-company

YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ

Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model