Discover trends, market shifts, and competitive outlooks for the animation industry through 2025-2034 with The Business Research Company’s reliable data and in-depth research

What Is the Current and Projected Market Size of the Animation Market Through 2034?

The animation market volume has seen significant expansion in the preceding years. It’s projected to rise from a market worth of $379.83 billion in 2024 to $407.03 billion in 2025, at a compound annual growth rate (CAGR) of 7.2%. This growth in the historic period can be accredited to the rising interest in visual storytelling, enhanced utilization in film and TV productions, increased video game creation, higher usage in advertising and marketing campaigns, along with increased incorporation in education and training.

In the coming years, the animation market is projected to experience robust growth, expanding to $531.31 billion by 2029 with a compound annual growth rate (CAGR) of 6.9%. This growth during the forecast period can be credited to the skyrocketing demand for animated content, the rising prominence of streaming services, the expansion of the gaming industry, and escalating requests for stop-motion and 3D animations. Significant trends to watch during this period include progress in the field of animation technology, the application of virtual reality (VR) and augmented reality (AR), advancements in computer-generated imagery (CGI), cutting-edge changes in motion capture technology, and the evolution of real-time animation tools.

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What Are the Core Market Drivers Propelling Growth in the Animation Industry?

The animation market is projected to experience accelerated growth due to the mounting requisition for media and entertainment. Englobing a wide array of content formulation, distribution, and utilization targeting to inform, entertain, and captivate consumers, the media and entertainment sector has seen a substantial increase in demand. This rise is propelled by elements such as alteration in consumer preferences, diversity in content, the sway of social media, and inventive content delivery methods. The media and entertainment milieu is profoundly enriched by animation, which provides innovative methods, captivates audiences, and extends the limits of narrative and visual representation. For instance, the Digital Entertainment and Retail Association (ERA), an industry conglomeration based in the UK, reported in January 2024 that UK expenditure on music streaming subscriptions, vinyl, and CDs inflated by 9.6% in 2023, which is nearly double from 2022’s growth of 5%. The UK entertainment market also saw a 7% growth in 2023. Hence, the spiralling demand for media and entertainment propels the animation market forward.

How Is the Animation Market Segmented?

The animation market covered in this report is segmented –

1) By Offering: Software, Services

2) By Type: Two Dimensional (2D) Animation, Motion Graphics, Three Dimensional (3D) Animation, Stop Motion, Other Types

3) By Revenue Stream: Over-The-Top (OTT), Advertising, Sale Of Tickets, Other Revenue Streams

4) By Deployment: On-Premise, On-Demand

5) By Application: Media And Entertainment, Automotive, Online Education, Other Applications

Subsegments:

1) By Software: 2d Animation Software, 3d Animation Software, Motion Graphics Software, Stop Motion Animation Software, Game Development Animation Software, Virtual Reality (Vr) Animation Software, Augmented Reality (Ar) Animation Software

2) By Services: Animation Production Services, Outsourcing And Contract Animation Services, Pre-production Services (Storyboarding, Character Design), Post-production Services (Editing, Vfx, Compositing), Animation For Advertising And Branding, Animated Content For Movies, Tv Shows, And Web Series, Custom Animation Services (Corporate, Educational, Marketing), Interactive Animation Services (Games, Apps, Virtual Worlds)

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Which Regions Are Driving the Next Phase of the Animation Market Growth?

North America was the largest region in the animation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the animation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Are the Current Market Growth and Trends in the Animation Industry?

Leading firms in the animation market are utilizing text-to-3D animation advancements made through the use of generative artificial intelligence (AI) technology, simplifying the creative process. Generative AI helps produce custom-made animations faster and more affordably, expanding the canvas of creativity for animation creators and storytellers, and catering to individual tastes. For example, DeepMotion, an animation company based in the US, launched a groundbreaking AI-powered platform called MotionGPT in November 2023. This platform allows users to transform text into 3D animations, utilizing the capabilities of expansive language models and deep learning, and in turn, reinventing the manner in which 3D content is produced. MotionGPT employs cutting-edge natural language processing and generative AI to convert textual narratives into intricate 3D character animations. Users merely have to provide textual instructions, and the platform automatically churns out a corresponding 3D animation, replete with lifelike movements, facial features, and body gestures.

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How Is the Animation Market Defined and What Are Its Core Parameters?

Animation is a technique used to create the illusion of movement by displaying a sequence of images, each slightly different from the previous one, in rapid succession. This technique involves photographing successive drawings, models, or puppets to create the illusion of movement.

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