How Will the Presentation Software Market Grow? Key Trends and Opportunities for 2025 and Beyond
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How has the presentation software market grown in recent years?
The market for presentation software has seen rapid expansion in recent times. It is projected to increase from $7.04 billion in 2024 to $8.29 billion in 2025, experiencing a compound annual growth rate (CAGR) of 17.8%. The historical growth in this sector is ascribed to the heightened demand for digital solutions, a rise in the number of businesses and organizations, greater accessibility of cloud-based solutions, a growing demand for mobile-compatible solutions and an increased desire for interactive and captivating presentations.
How is the presentation software market size expected to evolve during the forecast period?
The presentation software market size is expected to see rapid growth in the next few years. It will grow to $15.76 billion in 2029 at a compound annual growth rate (CAGR) of 17.4%. The growth in the forecast period can be attributed to the integration of advanced analytics and AI, the integration of machine learning in presentation software, the increasing use of visual content in business communications, the rising popularity of infographics, and the increasing popularity of video-powered presentations. Major trends in the forecast period include technological developments, increasingly sophisticated features, the integration of AI and machine learning, augmented reality (AR) and virtual reality (VR) capabilities, innovation in visual storytelling, and the popularity of cloud-based presentation tools.
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Which key drivers are propelling the presentation software market’s growth?
The rise in the usage of video-enhanced presentations is projected to fuel the expansion of the presentation software market in the future. Video-enhanced presentations are a type of presentation that incorporates video content as a crucial component to augment the material’s delivery and involvement. The appeal for video-enhanced presentations is quickly growing because they increase viewer interaction, boost retention of information, and effectively convey challenging ideas vividly and attractively. These presentations employ state-of-the-art presentation software to flawlessly incorporate lively video content, boosting the overall effectiveness and involvement of the presentation. For instance, a survey carried out by Wyzowl c/o, a UK-based animated explainer video firm, recorded in the Video Marketing Statistics 2024 among 967 participants revealed that 91% of companies employ video as a promotional tool in January 2023, showing an increase from 86% in 2022. Therefore, the growing trend towards video-enhanced presentations is promoting the expansion of the presentation software market.
What are the market segments in the presentation software industry?
The presentation software market covered in this report is segmented –
1) By Platform: Windows, Mac, IoS, Android, Web-Based, Linux
2) By Pricing Model: Free, One-Time License, Subscription-Based, Freemium
3) By Deployment: Cloud-Based, On-Premise
4) By Enterprise: Small And Midsize Enterprises (SMEs), Large Enterprises
5) By End-User: Business Professionals, Educational Institutions, Marketing Professionals, Sales Professionals, Media And Entertainment
Subsegments:
1) By Windows: Desktop Presentation Software ( Microsoft Powerpoint, Corel Presentations), Cloud-Supported Windows Apps (Office 365, Google Slides)
2) By Mac: Desktop Presentation Software ( Keynote, Microsoft Powerpoint For Mac), Cloud-Based Solutions ( Google Slides, Prezi For Mac)
3) By Ios: Mobile Presentation Apps (Keynote For Ios, Microsoft Powerpoint For Ios), Cloud-Supported Mobile Apps ( Google Slides, Canva)
4) By Android: Mobile Presentation Apps ( Google Slides, Microsoft Powerpoint For Android), Cloud-Based Android Apps (Zoho Show, Canva For Android)
5) By Web-based: Cloud-based Presentation Platforms ( Google Slides, Prezi), Collaborative Presentation Software (Microsoft Powerpoint Online, Canva), Online Template-Based Tools ( Slidebean, Beautiful.Ai)
6) By Linux: Desktop Presentation Software ( Libreoffice Impress, Openoffice Impress), Cloud-Supported Linux Apps ( Google Slides, Zoho Show)
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What are the top market players propelling the growth of the presentation software industry?
Major companies operating in the presentation software market are Apple Inc., Alphabet Inc., Microsoft Corporation, Adobe Systems Incorporated, Autodesk Inc., OpenText Corporation, Atlassian Corporation Plc, Zendesk Inc., Zoho Corporation, Canva Inc., Faithlife Corporation, Prezi Inc., Powtoon Ltd., Pitch Software GmbH, Preseria AS, FlowVella Inc., Emaze Ltd., Proclaim, BeamYourScreen GmbH, Easy WebContent Inc., MediaComplete Corporation, spinTouch GmbH, Beautiful.ai, Slidebean Inc., Haiku Deck Inc., Niftio
What are the key trends shaping the future of the presentation software market?
Leading businesses in the presentation software market are channeling their resources into the creation of state-of-the-art technological solutions, such as AI-enhanced features, with the aim of simplifying and expediting the slide design process for their consumers. AI-driven features in these software tools greatly improve user experience by facilitating design automation, content optimization, collaboration, superior delivery, and elevated audience interaction. For example, Beautiful.ai, a presentation software firm based in the U.S., unveiled DesignerBot in January 2023. This is an AI generative tool curated to transform the process of professional presentation creation. The tool harnesses the might of sophisticated AI to curate full presentation decks using a mere text prompt, incorporating layouts, images, icons, and text. DesignerBot comes with Beautiful.ai’s Smart Slide technology, enhancing users’ ability to further personalise and edit their presentations. The primary goal is to simplify and expedite the process of designing presentations, empowering users to generate aesthetically pleasing and impactful slides, regardless of their design expertise.
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What regions are contributing significantly to the growth of the presentation software market?
North America was the largest region in the presentation software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the market going forward. The regions covered in the presentation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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