2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!

What Industry-Specific Factors Are Fueling the Growth of theOnline Toys And Games Retailing Market?

Increased preference for online shopping is supporting the growth of the online toy and game retail market. Consumers value the convenience, selection, and price comparisons available online. As reported by the US Census Bureau in May 2024, e-commerce sales in Q1 2024 rose 8.6% compared to Q1 2023. This surge is driving the online toy and game retail market.

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#What is the Projected CAGR for the Online Toys And Games Retailing Market Size from 2025 to 2034?

The online toys and games retailing market grew strongly from $18.18 billion in 2024 to $19.99 billion in 2025 at a CAGR of 10.0%. Growth was supported by a growing global middle class, increased children’s media consumption, e-commerce trends, and demand for multifunctional toys.

The online toys and games retailing market is projected to reach $28.87 billion in 2029 at a CAGR of 9.6%. Growth drivers include increasing demand for electronic games, rising popularity of video games, interactive and educational toys, and social media usage for promotions. Trends include product innovation, the development of learning toys, AI companions in smart toys, and the adoption of AR and VR.

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What Key Market Trends and Innovations Are Shaping the Future of theOnline Toys And Games Retailing Industry?

Major companies in the online toy and game retail market are prioritizing digital expansion through online marketplaces to improve customer experience and grow market reach. These marketplaces allow multiple sellers to offer a wide range of products. In June 2024, Tesco PLC, a UK-based retailer, introduced an online marketplace on its website and app, listing around 9,000 third-party products. Orders are managed by trusted sellers, ensuring high standards for delivery and customer service.

Which Companies Are Leading the Charge in Expanding theOnline Toys And Games Retailing Market Growth?

Major companies operating in the online toys and games retailing market are Kohl’s Corporation, LEGO System A/S, Nordstrom Inc., Mattel Inc., GameStop Corporation, Hasbro Inc., Barnes & Noble Inc., TOMY Company Ltd., Ravensburger AG, BFL Group, Oompa Toys, Simba Dickie Group GmbH, UncommonGoods LLC, Hamleys of London Ltd, Tru Kids Inc., Le Toy Van Limited, Babesta LLC, Kidding Around Toys, Mary Arnold Toys, Tin Toy Arcade LLC, Toycra, ToysPlanet LLC

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How is the Global Online Toys And Games Retailing Market Segemented?

The online toys and games retailing market covered in this report is segmented –

1) By Type: Plush Toys, Infant Or Pre-School Toys, Activity And Ride-On Toys, Dolls, Games And Puzzles, Outdoor Seasonal Toys, Other Types

2) By Distribution Channel: E-Commerce Websites, Brand Stores, Marketplaces

3) By Application: School Age Children, Teens, Infants, Toddlers

Subsegments:

1) By Plush Toys: Stuffed Animals, Character-Themed Plush Toys, Sensory Plush Toys, Infant or Pre-School Toys

2) By Educational Toys: Musical Toys, Interactive Baby Toys, Activity and Ride-On Toys, Tricycles and Scooters

3) By Activity Sets: Building and Construction Toys, Dolls, Fashion Dolls, Baby Dolls, Collectible Dolls

4) By Games and Puzzles: Board Games, Card Games, Jigsaw Puzzles

5) By Outdoor Seasonal Toys: Water Toys, Sports Equipment, Playground Toys

6) By Other Types: Electronic Toys, STEM Toys, Action Figures

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Which Geographics are Influencing the Growth of the Online Toys And Games Retailing Market?

Asia-Pacific was the largest region in the online toys and games retailing market in 2023. The regions covered in the online toys and games retailing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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