Kiwi Fruit Market Trends 2025-2034: Growth, Strategic Insights, and Opportunities Ahead
2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!
What Factors Are Propelling the Market Growth of theKiwi Fruit Market from 2025 to 2034?
The Kiwi fruit market’s growth is projected to be fueled by the escalating desire for organic food. Organic and natural food products are those that are created without the use of synthetic chemicals, pesticides, or genetically modified organisms (GMOs), and without unnecessary processing or artificial additives. The surge in demand for such products is primarily because of heightened health awareness among consumers and the rising need for clarity in the food supply chain. Organic Kiwi fruit embodies comprehensive food production that values environmental conservation, individual health, and sustainable farming. Organic fruits, including kiwi, are often richer in antioxidants, vitamins, minerals, and phytonutrients compared to those conventionally cultivated, thus providing superior nutritional advantages. For example, as revealed by the US-based association ‘Organic Trade’, organic food sales rose from 59,149 in 2021 to 61,670 in 2022, as of May 2023. Consequently, the Kiwi fruit market is being propelled by this intensified demand for organic food.
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#What Are the Key Projections for the CAGR of the Kiwi Fruit Market From 2025 to 2034?
The market size for kiwi fruit has been growing significantly in the past few years. It is expected to expand from a worth of $1.9 billion in 2024 to $2.04 billion in 2025, reflecting a Compound Annual Growth Rate (CAGR) of 7.7%. The previous growth can be credited to factors such as increased health consciousness among consumers promoting kiwi fruit consumption, advancements in transportation and logistics, rising demand for foreign fruits in developed markets, implementation of contemporary farming techniques resulting in improved yields, and trade pacts that simplify the export and import process for kiwi fruit.
The market for kiwi fruit is projected to witness robust expansion in the coming years, reaching $2.72 billion by 2029, with a compound annual growth rate (CAGR) of 7.4%. This prospering trajectory throughout the forecast period is due to factors like the persistent attention on healthy diets which encourages demand for nutritious fruits such as kiwi, the impact of climate change on traditional kiwi-growing areas which causes exploration of new farming places, evolving consumer predilections towards organic and sustainably farmed kiwi, government schemes supporting fruit agriculture and diversification of exports, and shifts in population demographics and urban growth affecting consumption trends. The forecast period will see significant trends like increased demand for organic and sustainable kiwi produce, enhanced use of social media and digital platforms for promotion and selling, the emergence of new kiwi types with superior flavor and longevity, the inclusion of kiwi in functional foods and nutraceutical goods, and the rise of gourmet and luxury divisions within the kiwi fruit market.
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How Are Market Trends and Innovations Revolutionizing theKiwi Fruit Industry in Recent Times?
Leading companies in the Kiwi fruit market are shifting their attention to the introduction of novel products, such as Kiwi extracts, to enhance protein assimilation. Kiwi extract is a condensed form of components obtained from the kiwi fruit, commonly used for its presumed health advantages and nutritional qualities. For example, Pharmactive Biotech Products S.L.U., a company based in Spain, known for offering unique natural ingredients, unveiled KWD+, a kiwi fruit extract in January 2023. This product launch ensures its standardization to include a minimum of 0.15% actinidin, 0.1% Aktinnamics antioxidants, and proteolytic enzymes concentration up to five times greater than raw kiwi fruit. This sophisticated solution provides accurate dosage for superior protein digestion and absorption, targeting specific consumer groups including athletes, seniors, and vegans. This may potentially broaden the market prospects for Kiwi-based components in the Kiwi fruit market, exceeding mere fresh fruit ingestion.
Which Key Market Players Are Shaping the Future and Growth of theKiwi Fruit Market?
Major companies operating in the kiwi fruit market are Dole plc, Del Monte Fresh Produce N.A. Inc., Chiquita Brands International Inc., Zespri Group Limited, Calavo Growers Inc., Enza Zaden, Seeka Limited, Fresh Fruits Company, Eastpack Limited, Driscoll’s Inc., Limoneira Company, Sunkist Growers Inc., Plant & Food Research, Apata Group Limited, Oppy (The Oppenheimer Group), Freshmax Group, Naturipe Farms LLC, DMS Progrowers Limited, Southern Produce Limited, Auckland Pack and Cool, Birchwood Packhouse Limited, Trinity Fruit Company Inc., Salix Fruits LLC
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What Are the Core Segments of the Kiwi Fruit Market, and How Do They Contribute to Growth?
The kiwi fruit market covered in this report is segmented –
1) By Product Type: Fresh Kiwi, Processed Kiwi
2) By Nature: Organic, Conventional
3) By Distribution Channel: Supermarkets, Specialty Retailers, Convenience Stores, E-Commerce, Other Channels
4) By Application: Direct Consumption, Jams, Sauce, Ice cream, Salad, Other Applications
Subsegments:
1) By Fresh Kiwi: Green Kiwi, Gold Kiwi (Yellow Kiwi), Organic Kiwi
2) By Processed Kiwi: Frozen Kiwi, Dried Kiwi, Canned Kiwi, Kiwi Juice, Kiwi Puree
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What Regions Are Dominating the Kiwi Fruit Market Growth?
Asia-Pacific was the largest region in the kiwi fruit market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the kiwi fruit market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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