Highway Driving Assist Market 2025-2034: Key Highlights, Growth Dynamics, and Emerging Trends
2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!
How Are Key Drivers in the Industry Acting as Catalysts for the Growth of theHighway Driving Assist Market?
The growth of the highway driving assist market is anticipated to be fuelled by the rising number of autonomous vehicles. Self-driving cars, also known as autonomous vehicles, utilize sophisticated sensor technologies, computer systems, and artificial intelligence to function and navigate without the persistent need for human control or supervision. The surge in demand for autonomous vehicles stems from technological advancements in artificial intelligence and sensor technologies, coupled with significant investment and governmental backing aimed at bolstering safety and efficiency in transportation. Highway driving assist contributes to these vehicles by offering extra safety and redundancy protocols, enhancing navigation and decision-making facilities, and reinforcing overall driving efficiency. For instance, the National Association of Insurance Commissioners, a non-profit entity based in the US, projected in December 2022 that by 2025, there would be an estimated 3.5 million autonomous vehicles on American highways, increasing to 4.5 million by 2030. Moreover, according to the Institute of Electrical and Electronics Engineers, by 2040, autonomous vehicles will constitute 75% of all vehicles on global highways. As a result, the escalation in the number of autonomous vehicles is propelling the highway driving assist market.
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How Has the Highway Driving Assist Market Evolved in Recent Years, and What are the Growth Projections for the Forecast Period?
In recent times, the market size of the highway driving assist has seen phenomenal growth. From 2024’s market value of $4.47 billion, it is projected to surge to $5.46 billion in 2025, with a CAGR of 22.1%. The historic growth of this market is largely influenced by increasing consumer demand for safety, the proliferation of electric vehicles, growing consumer desire for vehicles having connected features, the regulatory emphasis on vehicle safety, and the implementation of laws requiring advanced driver assistance systems (ADAS).
Expectations are high for the highway driving assist market as it is poised for significant expansion in the coming years. By 2029, the market size is slated to reach $12.02 billion, with a Compound Annual Growth Rate (CAGR) of 21.8%. This surge during the forecast period could be due to things like the proliferation of semi-autonomous vehicles from luxury to middle market, increased emphasis on driver safety, and heightened focus on autonomous driving. Also contributing to the growth is the rise of traffic congestion and growing technological investment. Key trends during this period are projected to include the uptake of AI and machine learning, advancements in sensor technology, wider integration of V2X communication, and an increase in electric and connected vehicles, as well as progress in automotive technology as a whole.
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What Are the Current Market Growth and Trends in theHighway Driving Assist Market That Industry Players Should Watch?
Leading firms in the highway driving assist market are innovating and implementing novel features into advanced driver assist systems, to augment safety, comfort, and ease of use for drivers. These innovations contribute to the safety and user-friendliness of semi-autonomous vehicles, by enabling accurate detection and comprehension of the vehicle’s environment. For instance, Ford, a major U.S. car manufacturer, introduced the next-generation Ford BlueCruise 1.2 in September 2022. This updated version of Ford’s hands-free advanced driver assist system (ADAS) enables the vehicle to switch lanes autonomously while in hands-free mode. The system modifies the speed and position of the vehicle to ensure safe entry into the new lane. Moreover, the feature automatically maneuvers the vehicle to the far side of the lane while overtaking a large truck or when encountering someone encroaching the lane, thereby providing an adequate buffer. Ford has also increased the range of highways that are compatible with the hands-free mode of BlueCruise. This comprises over 100,000 miles of pre-charted highways in the U.S., with additional miles being added each month.
What Are the Major Market Players Making an Impact on theHighway Driving Assist Market Growth?
Major companies operating in the highway driving assist market are Toyota Motor Corporation, Honda Motor Co. Ltd., Robert Bosch GmbH, Hitachi Ltd., DENSO Corporation, ZF Friedrichshafen AG, Qualcomm Technologies Inc., Continental AG, Magna International Inc., Aisin Corporation, Valeo SA, Texas Instruments Incorporated, Aptiv, Analog Devices Inc., Renesas Electronics Corporation, Autoliv, ON Semiconductor Corporation, HARMAN International, HELLA GmbH & Co. KGaA, Visteon Corporation, AVL, Veoneer, Mobileye
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How Are the Key Segments of the Highway Driving Assist Market Driving Opportunities and Innovations?
The highway driving assist market covered in this report is segmented –
1) By Component: Camera, Radar, Global Positioning System (GPS), Navigation System Map Database
2) By Operational Techniques: Automatic Emergency Braking (AEB), Pedestrian Automatic Emergency Braking (PAEB), Rear Automatic Braking, Blind Spot Intervention
3) By Function: Adaptive Cruise Control, Lane Keeping Assist, Lane Centering Assist, Collision Avoidance Assist
4) By Vehicle Type: Mid Segment, Luxury
5) By Application: Automotive Original Equipment Manufacturers (OEMs), Fleet Operators, Transportation Services, Individual Consumers
Subsegments:
1) By Camera: Front Camera, Rearview Camera, Surround View Camera
2) By Radar: Long-Range Radar, Short-Range Radar, Medium-Range Radar
3) By Global Positioning System (Gps): Standalone Gps Units, Integrated Gps Modules
4) By Navigation System Map Database: 2d Map Databases, 3d Map Databases, Real-Time Map Update Databases
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What Regions Are At the Forefront of #How Are Key Drivers in the Industry Acting as Catalysts for the Growth of theHighway Driving Assist Market?# Market Expansion?
North America was the largest region in the highway driving assist market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the highway driving assist market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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