Top Growth Trends in the Generative Artificial Intelligence (AI) In Digital Marketing Market: Insights into Market Size and Opportunities for 2025-2034
2025 Market Reports Update: Market Size Forecasts to 2034, Key Trends, Leading Players, and Top Regions – Get Ahead of the Competition Today!
How Are Key Drivers Contributing to the Growth and Expansion of the Generative Artificial Intelligence (AI) In Digital Marketing Market?
The growing popularity of video content is expected to fuel generative AI in digital marketing. Videos engage audiences effectively and drive interaction across platforms. Generative AI helps automate content creation and tailor visual content to user preferences. A February 2024 Wyzowl survey found that video marketing adoption rose to 91%, up from 86% in 2022, with 75% of marketers using AI tools. This growth is propelling AI use in digital marketing.
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#What Are the Key Projections for the CAGR of the Generative Artificial Intelligence (AI) In Digital Marketing Market From 2025 to 2034?
The generative AI in digital marketing market size will grow from $2.48 billion in 2024 to $3.29 billion in 2025, with a CAGR of 32.4%. The historic growth is linked to the increased adoption of digital channels, advancements in AI technology, growing data availability, demand for personalization, cost reduction in marketing, and better customer insights.
The generative AI in digital marketing market size is expected to grow to $10.04 billion in 2029 at a CAGR of 32.2%. The growth is driven by expanded AI capabilities, emerging technologies, customer experience focus, omnichannel marketing, privacy regulations, mobile and voice search growth, and AI research investment. Key trends include AI-driven content creation, real-time personalization, customer interaction tools, predictive analytics, CRM integration, AI in creative design, and ethical AI.
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What New Market Trends Are Reshaping theGenerative Artificial Intelligence (AI) In Digital Marketing Market and Its Opportunities?
Companies in the generative AI in the digital marketing market are focusing on integrating features like journey optimizers to increase efficiency and profitability. Journey optimizers automate the personalization and real-time adjustments of customer interactions, enhancing engagement and improving campaign outcomes. For example, in March 2024, Adobe Inc., a US-based software company, launched Adobe GenStudio, a generative AI tool designed to improve marketing workflows and customer engagement. This tool helps marketing teams plan, create, manage, activate, and measure on-brand content efficiently. Adobe also expanded its generative AI model offerings, including Adobe Firefly, and introduced Journey Optimizer to enhance customer engagement. These tools aim to increase adoption of Adobe’s Experience Cloud, used by 11,000 global customers to deliver, measure, and personalize customer experiences.
Who Are the Leading Market Players Fueling Growth in the Generative Artificial Intelligence (AI) In Digital Marketing Market Trend?
Major companies operating in the generative artificial intelligence (AI) in digital marketing market are Google LLC, Microsoft Corporation, Meta Platforms Inc., International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Acquia Inc., HubSpot Inc., Zeta Global Inc., Sprinklr Inc., Yext Inc., Hootsuite Inc., SEMrush Inc., Drift Inc., Persado Inc., NetBase Quid Inc., Conversica Inc., Clearbit Inc., Socialbakers Inc., Textio Inc., Cognitivescale Inc., Klevu Ltd., Phrasee Ltd., Amplify.ai Inc.
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How is the Global Generative Artificial Intelligence (AI) In Digital Marketing Market Segemented?
The generative artificial intelligence (AI) in digital marketing market covered in this report is segmented –
1) By Component: Software, Services
2) By Channel: Search Engine marketing, Email marketing, Social Media marketing, Mobile marketing, Other Channels
3) By Application: Personalization, Content Generation, Social Media Management, Advertising Optimization, Predictive Analysis, Other Applications
Subsegments:
1) By Software: Content Creation Tools, Social Media Management Software, Email marketing Automation Software, SEO Optimization Tools, Customer Relationship Management (CRM) Systems, Ad Campaign Management Software, Analytics And Reporting Tools
2) By Services: Consulting Services, Training And Support Services, Content Strategy Services, Campaign Management Services, Data Analytics Services, Creative Design Services, Social Media marketing Services
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Which Geographics are Influencing the Growth of the Generative Artificial Intelligence (AI) In Digital Marketing Market?
North America was the largest region in the generative artificial intelligence (AI) in digital marketing market in 2024. The regions covered in the generative artificial intelligence (AI) in digital marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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