Electric Facial Cleansing Brush Market Analysis: Key Insights on Growth Rates, Trends, and Major Opportunities
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What key factors are powering the surge in the electric facial cleansing brush market right now?
The electric facial cleansing brush market has experienced significant growth in recent years. It will grow from $9.75 billion in 2024 to $10.75 billion in 2025, at a CAGR of 10.2%. Contributing factors include the rising popularity of skincare devices, increased skincare awareness, higher disposable incomes, expansion into emerging markets, and a growing population.
How fast Is the electric facial cleansing brush market expected to grow, and what’s its future value?
The electric facial cleansing brush market is projected to grow strongly, reaching $15.74 billion by 2029 at a CAGR of 10.0%. The growth is attributed to the increasing focus on eco-friendly materials and sustainable manufacturing, the rise of e-commerce, growing beauty consciousness, and the impact of pollution and urbanization. Key trends include AI and smart technology integration, the use of sonic and ultrasonic technology, eco-friendly product materials, and the expansion of beauty devices.
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What are the leading drivers of growth in the electric facial cleansing brush market?
The rising prevalence of skin-related conditions is expected to stimulate the growth of the electric facial cleansing brush market. These illnesses, which affect skin health and appearance, are on the rise due to factors like aging populations and changing environmental conditions. Electric facial cleansing brushes are beneficial for treating skin issues by exfoliating and removing impurities, thus improving skin health. For instance, in September 2022, the UK Health Security Agency (UKHSA) reported an increase in MRSA cases from skin infections, rising by 25.7% in the 2020-2021 financial year. This uptick in skin conditions is driving the demand for electric facial cleansing brushes.
What are the key segments defining the electric facial cleansing brush market?
The electric facial cleansing brush market covered in this report is segmented –
1) By Brush Type: Bristle Brush, Silicone Brush
2) By Price Range: Economy, Mid- Range, Premium
3) By Technology: Sonic, Rotating
4) By Distribution Channel: Wholesalers Or Distributor, Hypermarkets Or Supermarkets, Multi-Brand Stores, Independent Electronic Stores, Online Retailers, Other Distribution Channels
5) By Application: Commercial, Household
Subsegments:
1) By Bristle Brush: Soft Bristle Brush, Medium Bristle Brush, Hard Bristle Brush
2) By Silicone Brush: Soft Silicone Brush, Firm Silicone Brush
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Who are the key players steering the development of the electric facial cleansing brush market?
Major companies operating in the electric facial cleansing brush market are Panasonic Corporation, L’Oreal S.A., Koninklijke Philips N.V., Shiseido Company Limited, Mary Kay Inc., Nu Skin Enterprises Inc., Conair Corporation, Braun GmbH, HoMedics LLC, Clarisonic Mia Inc., Libra Industry Co. Ltd., Foreo AB, Silk’n Home Skinovations Ltd., Tria Beauty Inc., Vanity Planet LLC, Michael Todd Beauty LLC, Ezbasics Inc., Guangzhou COSBEAUTY Co. Ltd., Kingdom Cares Electric Co. Ltd., Lavo Skin Co. Ltd., Misiki Co. Ltd., Pixnor Technology Co. Ltd., Pop Sonic Inc., TOUCHBeauty Electronics Ltd., YouthLab Ltd.
What emerging trends are influencing the growth of the electric facial cleansing brush market?
Companies operating in the electric facial cleansing brush market are introducing innovative skincare devices like mini electric facial brushes to improve portability and user convenience. These compact devices feature rotating or vibrating bristles for deep facial cleansing and exfoliation, promoting clearer skin. In November 2022, Foreo, a Swedish beauty tech company, launched the compact Luna Play facial cleansing brush. It offers T-Sonic pulsations and anti-aging benefits in a travel-friendly size, featuring ultra-hygienic silicone touchpoints, an upgraded motor for a relaxing massage, and waterproof functionality.
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Which regions are most influential in expanding the electric facial cleansing brush market?
North America was the largest region in the electric facial cleansing brush market in 2023. The regions covered in the electric facial cleansing brush market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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